Senior Digital Analytics Specialist

Happy Cog

. Design and implement GA4 and GTM measurement setups, including event architecture, custom dimensions and metrics, and server-side tagging .

Posted 9/24/2026full-timeRemote • United StatesSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in GA4 and GTM implementation, including event architecture and server-side tagging, while effectively translating data insights into actionable recommendations. Proven ability to manage client relationships and lead measurement conversations across multiple accounts.

Highest-signal resume keywords

GA4 ImplementationGTM ImplementationData Pipeline DevelopmentDashboard CreationConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ArchitectureCustom DimensionsCustom MetricsServer-Side TaggingJavaScriptSQLA/B TestingMultivariate TestingDataLayer DesignStatistical Analysis

Soft Skills

Client Relationship ManagementPresentation SkillsCollaboration

Tools & Technologies

BigQueryLooker StudioTableauPower BICrazy EggMicrosoft Clarity

Industry Keywords

Measurement ArchitectureAnalytics ScopingProposal DraftingPaid MediaSEO

Tech Stack

Tools & technologies

BigQueryJavaScriptSQLTableau

About the role

Key responsibilities & impact

Design and implement GA4 and GTM measurement setups, including event architecture, custom dimensions and metrics, and server-side tagging
Write dataLayer specifications, QA them against live containers, and collaborate with developers on implementation
Diagnose tracking issues from broken tags and misfiring triggers through downstream reporting gaps
Build data pipelines and warehousing strategies using BigQuery or equivalent platforms
Design scalable measurement architecture across multiple clients and properties
Build and maintain dashboards in Looker Studio, Tableau, and/or Power BI
Translate raw data into plain-English insights and actionable client recommendations
Strategize and run Conversion Rate Optimization programs, including hypotheses, A/B and multivariate tests, statistical analysis, and revenue or lead-goal alignment
Analyze web and behavioral data using GA4, Crazy Egg, Microsoft Clarity, and similar tools
Support new business efforts through proposal drafting, pitches, and analytics scoping
Lead client measurement conversations, present findings, justify recommendations, and write client-facing follow-ups
Work across multiple client accounts with paid media, SEO, design, and development teams

Requirements

What you’ll need

Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools
Fluency with dataLayer design and specification
Comfort in code, including JavaScript for GTM and SQL for querying and transformation
Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform
Experience building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions
Experience running CRO programs with A/B and multivariate testing tools
Professional fluency in spoken and written English
Five or more years in an agency or consultancy where you personally owned the client or stakeholder relationship, including running your own calls and presenting your own analysis
Experience managing multiple concurrent accounts

Benefits

Comp & perks

A creative environment to do the best work of your career
An amazing team of developers, designers, marketers, and project managers
Paid Parental Leave
Paid vacation and sick time off
Health, Dental, and Vision insurance
Retirement plan with company matching
Fully remote work