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Marketing Manager
Happy Returns, a UPS Company. Own sales enablement and partner with sales leadership to identify gaps in seller skills, knowledge, and tools .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales enablement and product marketing, with a strong ability to translate customer needs into compelling value propositions and sales materials. Proficient in collaborating with cross-functional teams to support go-to-market strategies and enhance seller effectiveness.
Highest-signal resume keywords
Sales EnablementProduct MarketingMarket ResearchProject ManagementStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingValue Proposition DevelopmentCompetitive IntelligenceGo-To-Market PlanningSales Story Creation
Soft Skills
Clear WritingPresentation SkillsCollaboration
Tools & Technologies
HubSpotSalesforceGoogle SlidesPowerPointAI Writing Tools
Industry Keywords
EcommerceRetail TechLogisticsSaaSEnterprise Companies
About the role
Key responsibilities & impact- Own sales enablement and partner with sales leadership to identify gaps in seller skills, knowledge, and tools
- Set enablement priorities with sales leadership
- Turn product capabilities and customer needs into sales stories, pitch decks, and talk tracks
- Ensure sellers have the right materials at each deal stage and use them
- Measure enablement effectiveness and improve programs
- Gather customer and market insights through research, customer conversations, and sales feedback
- Help develop and refine messaging and value propositions
- Support go-to-market planning for new products and enhancements, focusing on sales readiness
- Turn competitive research into positioning insights and recommendations
- Stay close to the product roadmap so sellers are prepared before launches
- Collaborate with Sales, Product, Customer Success, Operations, partner and events marketing, content marketing, and design
- Report to the VP of Marketing
- Write, build, and present marketing and sales enablement materials
Requirements
What you’ll need- 4 to 6 years in B2B marketing, with at least 2 years in sales enablement or product marketing
- Ability to turn customer needs and product capabilities into clear value propositions and sales stories
- Experience with competitive intelligence and market research
- Experience supporting go-to-market plans and product launches
- Experience working closely with Product, Sales, and Customer Success teams
- Strong project and stakeholder management skills
- Clear and simple writing skills
- Comfortable presenting to sales teams and on webinars
- Comfort with tools like HubSpot or Salesforce, Google Slides or PowerPoint, and AI writing tools
- Experience in ecommerce, retail tech, logistics, or SaaS sold to enterprise companies is nice to have
- Must be authorized to work in the U.S.
- Visa sponsorship is not offered