Director of Product Marketing

HappyRobot

. Own HappyRobot's product marketing strategy, including positioning, messaging, launches, competitive intelligence, and enablement .

Posted 10/5/2026full-timeSan Francisco • California • United StatesLead💰 $225,000 - $280,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy, including positioning, messaging, and go-to-market initiatives, with a strong focus on B2B technology and enterprise software. Capable of leveraging customer insights and market trends to influence product narratives and drive successful launches.

Highest-signal resume keywords

Product Marketing StrategyGo-To-Market StrategyCompetitive DifferentiationEnterprise Sales PositioningGenerative AI Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksCompetitive IntelligenceSales Enablement ProgramsContent CreationMarket Trends AnalysisTechnical MessagingCross-Functional CollaborationAI Tools UtilizationVisual Asset Creation

Soft Skills

Excellent Communication SkillsOrganizational SkillsStrategic PrioritizationAdaptability in Fast-Paced Environments

Tools & Technologies

Salesforce

Industry Keywords

B2B TechnologyEnterprise SoftwareAIAutomationHigh-Growth Startup

About the role

Key responsibilities & impact

Own HappyRobot's product marketing strategy, including positioning, messaging, launches, competitive intelligence, and enablement
Develop and maintain product positioning, messaging frameworks, competitive differentiators, and customer-facing narratives
Lead go-to-market strategy for major features and announcements
Partner with Product, Marketing, Sales, and Customer teams on launches
Define key business and technical personas across target verticals
Create messaging and content that influences buying decisions
Build and scale product marketing assets for launches, website content, sales materials, newsletters, product communications, and customer education
Create scalable sales and customer enablement programs, including decks, one-pagers, FAQs, battlecards, and product briefs
Bring customer insights, market trends, and competitive intelligence into go-to-market strategy and decisions
Recruit excellent individuals to expand the product marketing team
Work closely with founders, Head of Growth & Marketing, Product, Sales, and Customer teams to shape HappyRobot's product narrative and positioning

Requirements

What you’ll need

8+ years of experience in product marketing, preferably in B2B technology, enterprise software, AI, or a related environment
Proven experience owning product marketing strategy and leading cross-functional go-to-market initiatives
Excellent written and verbal communication skills
Ability to simplify technical concepts and craft compelling messaging
Strong understanding of enterprise sales motions and positioning technical products for business and executive audiences
Strong understanding of generative AI, agentic AI, automation, and emerging technologies
Experience developing positioning, messaging, competitive differentiation, and go-to-market strategies
Experience partnering with founders, executives, Product, Sales, Marketing, and Customer teams
Strong organizational skills and ability to balance strategic priorities with hands-on execution
Ability to thrive in a fast-paced, highly autonomous environment
Ability to leverage AI tools for research, messaging, and asset creation
Experience building or leading a Product Marketing function at a high-growth startup is nice to have
Comfort creating visual assets or collaborating closely with design is nice to have
Experience with Salesforce is nice to have
Bachelor's degree or equivalent work experience is not stated; no educational credential is specified
Mandatory 1-minute video response required; applications without it will not be considered

Benefits

Comp & perks

Equity
Comprehensive healthcare, dental, and vision coverage
Ownership and autonomy of projects
Encouragement to ship projects
Opportunity to join a world-class team of engineers and builders