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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end webinar programs, including planning, promotion, and follow-up, while leveraging data-driven insights to optimize performance. Strong project management and organizational skills are essential for coordinating multiple stakeholders and driving demand generation initiatives.
Highest-signal resume keywords
Webinar Program ManagementB2B Marketing ExperienceData-Driven ReportingProject Management SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign ManagementEmail PromotionSocial Media PromotionPaid Digital ChannelsPerformance MeasurementLead TrackingContent HandoffLogistics CoordinationProcess Automation
Soft Skills
Excellent CommunicationCreative ThinkingOrganizational SkillsCollaborationAdaptability
Industry Keywords
B2B MarketingWebinar ExecutionLead GenerationMarketing CampaignsStakeholder Management
About the role
Key responsibilities & impact- Own the end-to-end execution of Harness's webinar program, including hosted webinars and third-party webinars with partners and sponsored-content vendors
- Source, evaluate, and manage third-party webinar vendors and partners, including negotiating terms, coordinating deliverables, and tracking lead delivery
- Recruit, prepare, and coordinate internal and external speakers, managing run-of-show, rehearsals, and day-of logistics
- Manage platform setup, registration pages, follow-up nurture, and on-demand content handoff for each webinar
- Plan and execute internal and external promotion through email, social, and paid digital channels
- Build promotion plans and timelines to drive registration and attendance against target audiences and pipeline goals
- Coordinate with sales, SDRs, and field marketing to align webinar follow-up with account and pipeline priorities
- Report on registrations, attendance, engagement, pipeline, and cost per outcome, translating data into recommendations
- Operationalize and scale demand generation programs through repeatable playbooks and processes
- Support marketing campaigns and additional growth marketing programs
Requirements
What you’ll need- 1–2 years of experience in B2B marketing, demand generation, campaign management, or a related role
- Hands-on experience running webinar programs, including hosted and/or third-party webinars, from planning through promotion and follow-up
- Experience promoting programs across email, social, and paid digital channels
- Experience reporting on program results, with a data-driven approach to measuring performance and informing next steps
- Strong project management and organizational skills, with the ability to juggle multiple programs, deadlines, and stakeholders at once
- Excellent written and verbal communication skills, with a proven ability to collaborate and work cross-functionally with marketing, content, product marketing, sales, and external partners
- Thrives in a fast-paced, cross-functional environment where creativity meets accountability
- Creative thinker who finds ways to operationalize and scale demand generation programs through process, automation, and testing
Benefits
Comp & perks- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
