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Campaign Manager, Trade and International
HarperCollins Publishers UK. Work with the Sales and Marketing Director to develop, write and implement marketing plans on time and to budget, to maximise awareness and sales .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing innovative marketing campaigns within the trade publishing sector, with a strong focus on creativity, design, and effective communication. Proficient in managing marketing activities across various platforms, including digital and print, while maintaining attention to detail and organizational skills.
Highest-signal resume keywords
Marketing Campaign DevelopmentCreative Design ExecutionSocial Media ManagementCopywriting and Content CreationTrade Publishing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlansCampaign Performance MeasurementPrint Material ProductionDigital Resource CreationDesign Systems
Soft Skills
CreativityCommunication SkillsOrganizational SkillsAttention to DetailTeam Collaboration
Tools & Technologies
CanvaInDesignPhotoshopAmazon Marketing ServicesSocial Media Platforms
Industry Keywords
Trade PublishingChildren's BooksMarketing StrategyEvent RepresentationFreelance Collaboration
About the role
Key responsibilities & impact- Work with the Sales and Marketing Director to develop, write and implement marketing plans on time and to budget, to maximise awareness and sales
- Produce print material including catalogues, fliers and point-of-sale, as well as digital resources, videos and social media packages
- Create clear briefs and work with freelance designers to ensure work is delivered to schedule and budget
- Manage Amazon marketing activity, including AMS, A+ content, Vine reviews, store updates and marketing packages
- Produce monthly and termly newsletters for Barrington Stoke subscribers
- Measure and report on campaign performance
- Work closely with Editorial, Sales and PR teams
- Contribute to budget management with the Sales and Marketing Director
- Represent Barrington Stoke at events and exhibitions
- Lead additional projects as needed
- Remain up to date with the children’s and wider book market
- Work with established children’s authors and illustrators to promote Barrington Stoke’s accessible short fiction
Requirements
What you’ll need- Experience of working in a marketing department at a trade publisher
- Evidence of designing and executing creative and innovative marketing campaigns
- Creativity essential and strong eye for design
- Experience of design systems – e.g. Canva/InDesign/Photoshop
- A clear, accurate writing style and the ability to produce fluent and persuasive copy
- Knowledge of social media and digital platforms
- A team player with excellent communication and people skills
- Excellent attention to detail
- Strong organisational skills and ability to prioritise workload and juggle tasks
- Interest in children’s books
- Proven experience in creating materials
Benefits
Comp & perks- Hybrid working policy; employees are expected to work from the London office three days per week