Senior Content Marketing, Social Media Manager

Hatch

. Develop and execute Hatch’s content marketing strategy across the buyer journey .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $108,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content marketing strategy, with a strong focus on SEO-driven content development and community engagement across various digital platforms. Proven ability to create compelling narratives and manage social media programs that enhance brand visibility and drive measurable growth.

Highest-signal resume keywords

B2B Content Marketing ExperienceSEO ExpertiseContent Strategy DevelopmentCommunity EngagementExecutive Thought Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentSEO StrategyMessaging FrameworksContent ArchitectureAnalytical SkillsVideo ProductionSocial Media ManagementCopywritingContent OptimizationBuyer Persona Development

Soft Skills

CreativityResourcefulnessStrong Writing AbilityAttention to DetailCollaboration

Tools & Technologies

CanvaFigmaAdobe Creative SuiteSocial Media PlatformsContent Management Systems

Industry Keywords

SaaSHigh-Growth TechnologyB2B MarketingCommunity ManagementContent Marketing

About the role

Key responsibilities & impact

Develop and execute Hatch’s content marketing strategy across the buyer journey
Create differentiated messaging and content for SMB, mid-market, and enterprise audiences
Write, edit, and ship content across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and other marketing channels
Build and evolve messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging
Develop SEO-first content strategy using keyword and intent research, topic strategy, content architecture, optimization, and GEO/AEO opportunities
Measure traffic, rankings, engagement, conversion, leads, and pipeline influence to improve content strategy and execution
Own organic social strategy across LinkedIn, Meta, X, and Instagram, while experimenting with TikTok, YouTube, and emerging channels
Build and manage the social editorial calendar and external agencies or partners
Own community engagement across social feeds, comments, groups, and communities
Build executive thought-leadership programs and ghostwrite for leaders
Develop customer stories and video case studies from story identification and interviews through scripting and production
Write narratives, scripts, and talk tracks for keynotes, conference sessions, webinars, executive presentations, videos, and other high-visibility moments
Help define Hatch’s voice, messaging, and market-facing stories

Requirements

What you’ll need

7+ years of B2B content marketing experience, preferably within high-growth SaaS, AI, or technology
Exceptional writing and editing ability with a portfolio demonstrating outstanding work across multiple formats, audiences, and channels
Ability to develop strategy and personally execute work with speed, creativity, and consistently high quality
Deep understanding of B2B SaaS buying journeys
Experience developing differentiated content for SMB, mid-market, enterprise, and multiple buyer personas
Strong SEO expertise and experience building search-led content programs that drive measurable organic growth
Experience developing messaging frameworks, content architecture, voice and tone guidelines, and editorial standards
Experience owning organic social programs and managing agencies across LinkedIn and other major social channels
Experience with community management and engagement, social listening, advocacy, or community programs
Experience developing executive thought leadership, customer storytelling, video, and multimedia content
Strong analytical instincts and experience using content and social performance data
Strong creative instincts with an eye for modern design, brand, and visual storytelling
Builder’s mindset, bias for action, resourcefulness, ability to move quickly, and comfort wearing multiple hats
Hands-on proficiency with Canva, Figma, Adobe Creative Suite, or similar design tools is a bonus
Experience producing or directing customer videos and short-form social content is a bonus
Experience with GEO/AEO and AI-driven search optimization is a bonus
Experience marketing to home services, field services, vertical SaaS, or SMB audiences is a bonus
Experience using AI tools to increase content velocity, creativity, optimization, and performance is a bonus
Legally authorized to work in the U.S.
Must disclose whether employment visa sponsorship is required now or in the future

Benefits

Comp & perks

Full medical, vision, and dental effective the first day
15 days PTO, increasing with 2+ years of tenure
12 paid holidays plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Potential bonus
Remote work arrangement
Equal opportunity employer
Reasonable accommodations during the job application process