Hatch

Social Media Manager

• Develop and execute Hatch’s content marketing strategy across the buyer journey
• Create differentiated messaging and content for SMB, mid-market, and enterprise audiences
• Write, edit, and ship content across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and other marketing channels
• Build and evolve messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging
• Develop SEO-first content strategy using keyword and intent research, topic strategy, content architecture, optimization, and GEO/AEO opportunities
• Measure traffic, rankings, engagement, conversion, leads, and pipeline influence to improve content strategy and execution
• Own organic social strategy across LinkedIn, Meta, X, and Instagram, while experimenting with TikTok, YouTube, and emerging channels
• Build and manage the social editorial calendar and external agencies or partners
• Own community engagement across social feeds, comments, groups, and communities
• Build executive thought-leadership programs and ghostwrite for leaders
• Develop customer stories and video case studies from story identification and interviews through scripting and production
• Write narratives, scripts, and talk tracks for keynotes, conference sessions, webinars, executive presentations, videos, and other high-visibility moments
• Help define Hatch’s voice, messaging, and market-facing stories

Senior Content Marketing, Social Media Manager