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Market Development Manager
Hawkes Learning. Partner with Product Leads to evaluate and validate product vision, strategy, and roadmap decisions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market development and product management, with a strong focus on customer insights, strategic thinking, and cross-functional collaboration to drive product adoption and market share.
Highest-signal resume keywords
Market DevelopmentProduct ManagementCustomer ResearchStrategic ThinkingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisCompetitive AssessmentOpportunity EvaluationData-Driven RecommendationsProduct StrategyProduct Roadmap DevelopmentCustomer Feedback AnalysisSales Presentation DevelopmentProduct DifferentiationAdvisory Board Leadership
Soft Skills
Strong Communication SkillsPresentation SkillsCollaboration SkillsStrategic ThinkingCustomer Engagement
Industry Keywords
Product VisionProduct StrategyMarket InsightsCustomer EngagementCompetitive AnalysisProduct AdoptionMarket ShareSales SupportCustomer SegmentsMath Market Expertise
About the role
Key responsibilities & impact- Partner with Product Leads to evaluate and validate product vision, strategy, and roadmap decisions
- Use market insights, customer engagement, opportunity assessment, and competitive analysis to guide product investments
- Collect and analyze customer feedback from sales, marketing, surveys, conferences, advisory boards, and interviews
- Generate actionable customer insights for product and content decisions
- Conduct competitive analysis to identify new market opportunities
- Develop and execute strategies to introduce new or revised products into markets
- Gather feedback, refine products, and build awareness, credibility, and initial adoption
- Deliver insights to inform platform development and content strategy
- Help increase product adoption and market share
- Collaborate with Product Marketing on messaging, competitor positioning, product differentiation, and target customer profiles
- Serve as a primary product advocate in the market
- Lead advisory boards and focus groups
- Assist Sales by providing customer feedback and recommendations to advance adoption
- Travel for conferences and direct customer engagement during peak selling periods
Requirements
What you’ll need- Ability to distill large amounts of customer feedback into actionable themes and recommendations
- Strategic thinking across products, markets, and customer segments
- Cross-functional collaboration across product, marketing, sales, content, and leadership stakeholders
- Strong communication and presentation skills for executives, sales teams, and customers
- Focus on sales presentations for large opportunities
- Math market expertise is a must-have requirement
- 5+ years of experience in market development, product management, product marketing, business development, or sales
- Demonstrated success identifying and evaluating market opportunities and translating insights into strategic business recommendations
- Experience partnering with product leaders to inform or validate product vision, product strategy, roadmap direction, or growth initiatives
- Experience conducting customer research, market analysis, competitive assessments, and opportunity evaluations
- Experience developing recommendations supported by data, customer insights, and business analysis
- Approximately 30% travel during peak selling periods (October/November and February/March)
Benefits
Comp & perks- 30+ days of paid time off to start, with additional time each year of employment
- Employer 401(k) match of up to 3.5%
- Significant employer contribution to healthcare benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Employer match to Health Savings Account
- Employer-paid Employee Assistance Program with counseling options
- Energetic, supportive, collaborative, and transparent culture