Sales Director – Europe & Asia

HBK - Hottinger Brüel & Kjær

. Own and deliver the regional sales strategy across Europe and Asia .

Posted 11/11/2026full-timeRemote • Germany, Italy, France, SpainLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B software sales with a focus on enterprise solutions, strategic account development, and a consultative selling approach. Proven ability to lead high-performing sales teams, manage complex sales cycles, and drive revenue growth through effective pipeline management and CRM utilization.

Highest-signal resume keywords

B2B Software SalesSales Team LeadershipStrategic Account DevelopmentCRM Systems (Salesforce)Consultative Selling Approach

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue GrowthPipeline ManagementForecastingNegotiationSales Performance ManagementSaaS Business ModelsSoftware LicensingData AnalyticsCustomer InsightsMarket Strategy

Soft Skills

Commercial JudgementPeople LeadershipStrategic ThinkingCustomer EngagementAdaptability

Industry Keywords

Engineering SoftwareCAESimulationReliabilityDurabilityIndustrial Software Markets

About the role

Key responsibilities & impact

Own and deliver the regional sales strategy across Europe and Asia
Translate commercial ambitions into market, customer and account priorities
Drive software revenue growth through new customer acquisition, existing-account expansion, renewals and retention
Lead, coach and develop a geographically dispersed sales team
Build and maintain a predictable sales pipeline with strong forecasting and CRM discipline
Engage personally in strategic and complex opportunities and support negotiations and closes
Develop key and strategic accounts to broaden Prenscia's footprint and increase customer value
Establish a consistent, consultative software-selling approach based on customer needs and business outcomes
Work with Marketing, Product and Customer Success across the customer journey
Bring customer, competitor and market insights into product and commercial strategy
Improve sales processes, tools, performance management and ways of working
Report to the VP Sales & Marketing
Build commercial capabilities and help shape Prenscia's go-to-market model

Requirements

What you’ll need

Strong track record in B2B software sales, preferably involving enterprise or technically complex solutions
Proven experience leading and developing high-performing sales teams across multiple countries or markets
Demonstrated success in delivering ambitious revenue targets and building sustainable pipelines
Experience with software subscription, SaaS, recurring-revenue and/or software licensing business models
Strong understanding of complex, consultative sales cycles involving multiple customer stakeholders
Experience with strategic account development and new-logo acquisition
Data-driven approach to pipeline management, forecasting and sales performance
Strong commercial judgement and confidence in negotiation and contract discussions
Experience working with CRM systems such as Salesforce and using sales data to drive decisions
Ability to operate effectively in an evolving organisation where you will help build the model
Experience with engineering software, CAE, simulation, reliability, durability, data analytics or adjacent industrial software markets would be a strong advantage
Strong commercial drive and people leadership
Ability to set clear direction while engaging with customers and opportunities
Comfortable moving between strategy and execution in an international environment

Benefits

Comp & perks

Direct impact on how production planning is managed and developed
Opportunity to strengthen planning processes and develop the team
Opportunity to help create a more proactive and data-driven approach to production planning
Opportunity to contribute to solving operational challenges and improving ways of working
Opportunity to influence how the commercial organisation is built across Europe and Asia
Close interaction with Sales, Marketing, Product, Customer Success, Production, Supply Chain and other key functions
Opportunity to work with customers solving sophisticated engineering challenges across industries