Media, Performance & AdTech Specialist

HCF Australia

. Support RT Health’s media activity and ensure campaigns are planned, delivered and optimised for business outcomes .

Posted 10/6/2026full-timeAustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across various channels, utilizing tools like Adobe Analytics and Tableau for performance analysis. Strong stakeholder management and communication skills are essential for collaborating with technical and non-technical teams to drive marketing decisions and improve campaign effectiveness.

Highest-signal resume keywords

Paid Media Campaign ManagementAdobe AnalyticsTableauAudience SegmentationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMarketing AnalyticsAudience StrategyCampaign Performance MonitoringMedia MeasurementAttribution MethodologiesOptimization MethodologiesFirst-Party Data ActivationProgrammatic MediaPaid Search

Soft Skills

Analytical CapabilityProactive ApproachCuriositySolutions-FocusedCommunication Skills

Tools & Technologies

Media Reporting ToolsAdTech PlatformsMarTech PlatformsCRM SystemsMarketing Automation Tools

Industry Keywords

Health InsuranceFinancial ServicesRegulated IndustryEmerging Media Technologies

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support RT Health’s media activity and ensure campaigns are planned, delivered and optimised for business outcomes
Oversee day-to-day media operations across paid channels
Monitor campaign performance and identify opportunities to improve effectiveness, efficiency and return on investment
Use Adobe Analytics, Tableau and media reporting tools to understand campaign performance and uncover trends
Provide recommendations to shape marketing decisions
Identify and activate first-party audience opportunities
Partner with Analytics, CRM, Marketing Automation and Customer Data teams to improve targeting, personalisation and campaign performance
Contribute to media capability and technology projects
Support the evolution of HCF’s AdTech and MarTech ecosystem
Help implement new ideas, tools and ways of working
Work closely with internal stakeholders, agency partners and technical teams

Requirements

What you’ll need

Experience in media, digital marketing, marketing analytics, audience strategy or a related field
Experience managing and optimising paid media campaigns across channels, particularly paid search, paid social and programmatic media
Strong analytical capability, with experience using Adobe Analytics, Tableau or similar reporting platforms
Experience working with first-party data, audience segmentation and audience activation strategies
Knowledge of media measurement, attribution, optimisation and reporting methodologies
Exposure to AdTech and MarTech platforms and a genuine interest in emerging media technologies
Strong stakeholder management skills and the ability to communicate insights to both technical and non-technical audiences
A proactive, curious and solutions-focused approach, with the ability to manage competing priorities in a fast-paced environment
Experience within health insurance, financial services or a similarly regulated industry highly regarded but not essential

Benefits

Comp & perks

Flexible working arrangements
50% subsidy on HCF hospital and/or extras cover
Family-friendly certified employer
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance
Discounts at Fitness First gyms and on eyecare products
Opportunities for personal and professional development
Workshops and mentorship programs
Inclusive and collaborative work environment