B2B Sales & Business Development Manager – SaaS

Headhunter Digital

. Proactively acquire new customers in Germany, Switzerland, Austria, and, in the future, additional European markets .

Posted 10/21/2026full-timeFrankfurt am Main • GermanyMid-LevelSenior💰 €60,000 - €70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS sales, managing the entire sales cycle, and building strong customer relationships. Proficient in market analysis, strategic partnership development, and effective communication in both German and English.

Highest-signal resume keywords

B2B Software Sales ExperienceSaaS Sales ExpertiseCustomer Relationship ManagementMarket Analysis SkillsStrong Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementNeeds AnalysisSoftware DemonstrationsUpselling and Cross-SellingMarket Strategy DevelopmentCompetitive AnalysisCustomer Data MaintenanceForecastingLead GenerationBusiness Development

Soft Skills

Strong Communication SkillsPersuasion SkillsSolution-Oriented MindsetResilienceIndependence

Tools & Technologies

IT ToolsCRM SoftwareReporting ToolsMarket Research ToolsCollaboration Platforms

Industry Keywords

B2BSaaSCloud SolutionsCorporate ReportingESGFinanceCustomer DemonstrationsDACH RegionBusiness AdministrationBusiness Informatics

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Proactively acquire new customers in Germany, Switzerland, Austria, and, in the future, additional European markets
Build and maintain personal lead lists and research relevant industries and target contacts
Manage the entire sales cycle, from qualification and needs analysis through software demonstrations and proposals to contracts and handover to the delivery team
Support new customers during kick-offs, internal debriefings, and early project phases
Manage and expand the customer portfolio, including upselling and cross-selling
Collaborate with certified partners and agencies
Handle reporting, forecasting, and maintenance of all customer data
Conduct market and competitive analyses in SaaS, reporting, and corporate publishing
Develop market strategies, segment priorities, and growth initiatives for Germany and the Nordics
Identify new business opportunities, module potential, and product ideas based on market feedback
Build strategic partnerships, such as with resellers and agency networks
Participate in training sessions, webinars, and knowledge-transfer sessions
Collaborate with Product Management and contribute customer feedback to the roadmap
Participate in events, trade shows, webinars, and joint marketing campaigns

Requirements

What you’ll need

At least 3 years of professional experience in B2B software sales / SaaS
Current experience in B2B SaaS, cloud, or software sales
Confident working with B2B software solutions, particularly for customer demonstrations
Proven ability to drive sales and build customer relationships
Hunter mentality with a B2B focus
Strong presentation, persuasion, and communication skills
Basic technical understanding and an interest in complex software solutions
Motivation to close flagship projects and work with large enterprises
Curiosity about corporate reporting, ESG, and finance
Resilience, perseverance, and a solution-oriented mindset
High availability, independence, and strong organizational skills
Excellent German and English language skills
Confident use of IT tools
Willingness to travel for 5–8 customer meetings per month within the DACH region
A background in business administration, business informatics, finance, marketing, IT, or a related field is desirable

Benefits

Comp & perks

Performance-based compensation with uncapped commissions and potential OTE of €86k++ per year
Hybrid work from the Frankfurt am Main office or remotely from Baden-Württemberg, with regular availability to work in person in Frankfurt am Main or Switzerland
Open culture, direct communication, and flat hierarchies
Modern, growing industry with high relevance, including ESG, digitalization, and reporting automation
Extensive opportunities for continuing education, training, and personal development
Close collaboration with an experienced team across Sales, Marketing, Consulting, and Product
Opportunities for international growth
Permanent employment contract