Performance Marketing Specialist

HealthCentral

. Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels .

Posted 9/22/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital media campaigns across various channels, utilizing strong analytical skills to drive performance improvements. Proficient in audience segmentation, campaign reporting, and leveraging AI tools for enhanced workflow automation.

Highest-signal resume keywords

Performance MarketingDigital AdvertisingGoogle AdsCampaign OptimizationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience TargetingBudget ManagementConversion Rate OptimizationExcel ProficiencyAnalytics ReportingAI Tools FamiliarityDigital Media FundamentalsProgrammatic AdvertisingTesting Strategies

Soft Skills

Attention to DetailClear CommunicationOrganizational SkillsCuriosityTest-and-Learn Mindset

Tools & Technologies

Google AdsMeta Ads ManagerAdobe AnalyticsGoogle AnalyticsMixpanelExcelGoogle SheetsTaboolaOutbrainProgrammatic/DSP Platforms

Industry Keywords

Digital Media CampaignsPaid SearchPaid SocialNative AdvertisingEmerging ChannelsCampaign PerformanceAudience SegmentationAutomationQuality AssuranceMedia Partnerships

About the role

Key responsibilities & impact

Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels
Monitor campaign pacing and performance, identifying opportunities, risks, and recommended optimizations
Execute bid, budget, audience, placement, device, and channel optimizations based on campaign goals and performance data
Develop and execute testing strategies across audiences, channels, creative, placements, and optimization approaches
Develop audience segmentation and targeting strategies using first- and third-party audience data
Partner with Analytics and Technology teams to analyze campaign, audience, and site data and translate findings into recommendations
Support performance strategies across HealthCentral publications, products, communities, and audience acquisition initiatives
Develop campaign reporting and analysis explaining performance drivers, required actions, and next steps
Use AI, automation, and agentic workflows to streamline monitoring, QA, reporting, analysis, and repeatable processes
Manage campaign QA and ensure tracking, naming conventions, targeting, budgets, and campaign inputs are accurate
Monitor industry and platform developments and recommend new channels, technologies, targeting approaches, and testing opportunities
Support relationships with media and technology partners and evaluate new partners
Collaborate cross-functionally to align campaign strategy, execution, measurement, and optimization with client objectives

Requirements

What you’ll need

1–3 years of experience in performance marketing, paid media, digital advertising, or a related field
Hands-on experience with one or more major advertising platforms such as Google Ads, Meta Ads Manager, Taboola, Outbrain, or programmatic/DSP platforms
Strong understanding of digital media fundamentals, including CPM, CPC, CTR, CPA/CAC, conversion rate, reach, frequency, pacing, and budget management
Strong analytical skills and ability to identify trends, anomalies, and optimization opportunities within campaign data
Proficiency with Excel or Google Sheets, including datasets, formulas, lookups, pivot tables, and reporting
Experience with analytics and reporting platforms such as Adobe Analytics, Google Analytics, Mixpanel, Sigma, or similar tools is a plus
Familiarity with AI tools, workflow automation, or agentic AI is strongly preferred
Ability to evaluate processes and identify opportunities to automate, consolidate, simplify, or eliminate manual steps
Strong attention to detail around campaign setup, tracking, budgets, pacing, and data quality
Clear written and verbal communication skills, with ability to translate performance data into concise insights and recommendations
Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously
Test-and-learn mindset and curiosity about new technologies, channels, audiences, and approaches

Benefits

Comp & perks

Equal opportunity employer committed to diversity and inclusion in the workplace
Employer will not require applicants to purchase equipment as a condition of employment
Employer will not require paperwork before an offer is extended within the Paylocity system