HealthCentral

Content Manager

• Help define and implement HealthCentral’s structured and modular content strategy
• Lead development of content models, schemas, taxonomy, metadata, tagging, and governance within Contentful
• Transform traditional articles and other content into reusable assets for multiple products, channels, and experiences
• Develop models for healthcare information including conditions, treatments, drugs, symptoms, side effects, FAQs, clinical information, and journey-based guidance
• Partner with Editorial, Product, and Technology to align content structures with audience needs, business priorities, and future product capabilities
• Create tools, templates, frameworks, and repeatable processes to improve content planning, production, structuring, updating, and distribution
• Identify workflow friction, duplication, and inefficiency and develop practical solutions
• Evaluate and implement technologies improving content operations, reuse, personalization, and performance
• Identify and implement AI and automation opportunities for content tagging, transformation, updating, optimization, quality control, reuse, and distribution
• Design workflows combining automation with editorial, clinical, and governance oversight
• Test emerging tools and approaches and measure their operational or audience value
• Create the foundation for “create once, publish everywhere” across HealthCentral’s ecosystem
• Connect structured content to personalization, user journeys, digital tools, and next-best-action experiences
• Establish content-system standards, documentation, governance, and quality controls
• Serve as a strategic connector among Content, Product, Technology, Analytics, Clinical, and Revenue teams
• Translate editorial and audience needs into system and workflow requirements
• Recommend and help prioritize content-system investments
• Build organizational understanding of structured content and its role in discovery, personalization, efficiency, and growth

Senior Manager, Content Systems – Innovation

Growth Marketing

• Develop and execute SEO, AEO, and GEO strategies across HealthCentral’s portfolio
• Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends
• Translate growth opportunities into recommendations for new content, content updates, structured information, and digital experiences
• Recommend and prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact
• Monitor changes in search engines and AI-driven discovery and recommend organizational responses
• Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management
• Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness
• Develop briefs, standards, tools, and templates for scalable organic-growth practices
• Identify underperforming and high-potential content and recommend appropriate action
• Support experimentation with content formats, page structures, internal linking, recirculation, and other growth tactics
• Partner with Product and Technology to improve technical foundations for organic and AI-driven discovery
• Improve content structure and presentation for machine readability, answer extraction, and citation by emerging platforms
• Identify opportunities involving structured data, taxonomy, metadata, and modular content
• Help evaluate SEO, AEO, GEO, competitive-intelligence, and content-optimization technologies and tools
• Establish and track KPIs and reporting for organic visibility, traffic, engagement, and content performance
• Connect discovery performance to repeat usage, known-user acquisition, revenue, and other business outcomes
• Create performance insights and recommendations for Editorial and business leaders
• Develop testing plans and use results to improve strategy and execution
• Serve as an organic-growth partner to Editorial, Product, Technology, Analytics, and Revenue teams
• Build scalable processes and operating rhythms for identifying, prioritizing, and executing organic-growth opportunities

Senior Manager, Organic Growth – Discovery

Performance Marketing

• Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels
• Monitor campaign pacing and performance, identifying opportunities, risks, and recommended optimizations
• Execute bid, budget, audience, placement, device, and channel optimizations based on campaign goals and performance data
• Develop and execute testing strategies across audiences, channels, creative, placements, and optimization approaches
• Develop audience segmentation and targeting strategies using first- and third-party audience data
• Partner with Analytics and Technology teams to analyze campaign, audience, and site data and translate findings into recommendations
• Support performance strategies across HealthCentral publications, products, communities, and audience acquisition initiatives
• Develop campaign reporting and analysis explaining performance drivers, required actions, and next steps
• Use AI, automation, and agentic workflows to streamline monitoring, QA, reporting, analysis, and repeatable processes
• Manage campaign QA and ensure tracking, naming conventions, targeting, budgets, and campaign inputs are accurate
• Monitor industry and platform developments and recommend new channels, technologies, targeting approaches, and testing opportunities
• Support relationships with media and technology partners and evaluate new partners
• Collaborate cross-functionally to align campaign strategy, execution, measurement, and optimization with client objectives

Performance Marketing Specialist

Program Manager

• Oversee program management systems and tools, partnering with Finance, Account Management, and Sales to resolve data discrepancies
• Partner with Account Services on recurring revenue reporting cycles, ensuring accurate and timely visibility into new business, cancellations, and revenue shifts
• Analyze operational systems and workflows to identify bottlenecks, inefficiencies, and optimization opportunities
• Implement continuous improvement strategies to reduce costs, enhance productivity, and improve operational performance
• Develop and document operational playbooks, SOPs, and templates
• Train cross-functional teams on process adoption and adherence
• Facilitate change management across departments and drive adoption of new processes and tools
• Monitor revenue risk and escalate issues to relevant stakeholders
• Partner with Finance on monthly billing reconciliation to ensure revenue is accurately reflected across systems
• Deliver regular reporting on program health, status, risks, and key milestones
• Lead issue mitigation planning and root-cause analysis for escalations
• Facilitate retrospectives and share results with relevant stakeholders
• Identify opportunities to improve processes and standards

Director, Program Management

Account Manager

• Partner with Sales to develop strategic proposals and integrated campaign solutions aligned to client objectives, KPIs, and performance goals
• Serve as the primary point of contact for assigned accounts
• Build trusted relationships with clients and agency partners
• Lead day-to-day communication and campaign execution
• Coordinate cross-functionally across Sales, Ad Operations, Performance Marketing, Content, Influencer Relations, Analytics, and Finance
• Manage campaign and project timelines, budgets, deliverables, reporting, and overall account health
• Identify operational or client risks, troubleshoot issues, and drive solutions
• Develop campaign strategies, content briefs, and client-facing recommendations
• Present campaign performance, strategic insights, and recommendations to internal stakeholders and clients
• Represent and advocate for HealthCentral's products, capabilities, and point of view in client and agency interactions

Senior Manager, Content Systems – Innovation

Senior Manager, Organic Growth – Discovery

Performance Marketing Specialist

Director, Program Management

Account Manager – Temp-to-Hire