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Senior Manager, Content Systems – Innovation
HealthCentral. Help define and implement HealthCentral’s structured and modular content strategy .
About the role
Key responsibilities & impact- Help define and implement HealthCentral’s structured and modular content strategy
- Lead development of content models, schemas, taxonomy, metadata, tagging, and governance within Contentful
- Transform traditional articles and other content into reusable assets for multiple products, channels, and experiences
- Develop models for healthcare information including conditions, treatments, drugs, symptoms, side effects, FAQs, clinical information, and journey-based guidance
- Partner with Editorial, Product, and Technology to align content structures with audience needs, business priorities, and future product capabilities
- Create tools, templates, frameworks, and repeatable processes to improve content planning, production, structuring, updating, and distribution
- Identify workflow friction, duplication, and inefficiency and develop practical solutions
- Evaluate and implement technologies improving content operations, reuse, personalization, and performance
- Identify and implement AI and automation opportunities for content tagging, transformation, updating, optimization, quality control, reuse, and distribution
- Design workflows combining automation with editorial, clinical, and governance oversight
- Test emerging tools and approaches and measure their operational or audience value
- Create the foundation for “create once, publish everywhere” across HealthCentral’s ecosystem
- Connect structured content to personalization, user journeys, digital tools, and next-best-action experiences
- Establish content-system standards, documentation, governance, and quality controls
- Serve as a strategic connector among Content, Product, Technology, Analytics, Clinical, and Revenue teams
- Translate editorial and audience needs into system and workflow requirements
- Recommend and help prioritize content-system investments
- Build organizational understanding of structured content and its role in discovery, personalization, efficiency, and growth
Requirements
What you’ll need- 7+ years of experience in content strategy, content systems, content operations, digital product, content design, or a related discipline
- Experience developing or operating structured and modular content systems within a modern CMS; Contentful experience is strongly preferred
- Strong understanding of content modeling, taxonomy, metadata, tagging, governance, and reusable content
- Experience creating scalable tools, templates, workflows, or operational frameworks
- Demonstrated ability to identify complex problems and develop practical, innovative solutions
- Experience incorporating AI, automation, or emerging technologies into content workflows
- Strong product mindset and experience connecting content systems to audience experiences and business outcomes
- Ability to translate editorial and audience needs into functional system requirements
- Strong cross-functional experience working with Editorial, Product, Technology, Analytics, and other stakeholders
- Experience in healthcare, regulated content, or a high-trust information environment is preferred
Benefits
Comp & perks- Fully remote work arrangement