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Senior Manager, Organic Growth – Discovery
HealthCentral. Develop and execute SEO, AEO, and GEO strategies across HealthCentral’s portfolio .
About the role
Key responsibilities & impact- Develop and execute SEO, AEO, and GEO strategies across HealthCentral’s portfolio
- Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends
- Translate growth opportunities into recommendations for new content, content updates, structured information, and digital experiences
- Recommend and prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact
- Monitor changes in search engines and AI-driven discovery and recommend organizational responses
- Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management
- Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness
- Develop briefs, standards, tools, and templates for scalable organic-growth practices
- Identify underperforming and high-potential content and recommend appropriate action
- Support experimentation with content formats, page structures, internal linking, recirculation, and other growth tactics
- Partner with Product and Technology to improve technical foundations for organic and AI-driven discovery
- Improve content structure and presentation for machine readability, answer extraction, and citation by emerging platforms
- Identify opportunities involving structured data, taxonomy, metadata, and modular content
- Help evaluate SEO, AEO, GEO, competitive-intelligence, and content-optimization technologies and tools
- Establish and track KPIs and reporting for organic visibility, traffic, engagement, and content performance
- Connect discovery performance to repeat usage, known-user acquisition, revenue, and other business outcomes
- Create performance insights and recommendations for Editorial and business leaders
- Develop testing plans and use results to improve strategy and execution
- Serve as an organic-growth partner to Editorial, Product, Technology, Analytics, and Revenue teams
- Build scalable processes and operating rhythms for identifying, prioritizing, and executing organic-growth opportunities
Requirements
What you’ll need- 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline
- Demonstrated success growing audiences through organic search and content optimization
- Strong understanding of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery
- Experience using analytics, competitive intelligence, keyword research, and content-performance data to identify opportunities
- Ability to translate complex data and discovery trends into practical content and product recommendations
- Experience developing scalable optimization processes, standards, tools, or templates
- Strong cross-functional skills and experience working with Editorial, Product, Technology, and Analytics teams
- Experience in healthcare, regulated content, or a high-trust information environment is preferred
- Strong communication, prioritization, and problem-solving skills