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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in field marketing and event management, with a strong focus on strategy, execution, and performance measurement. Proficient in budget management, vendor negotiation, and collaboration with sales teams to drive engagement and pipeline growth.
Highest-signal resume keywords
Field Marketing ExperienceEvent Planning and ExecutionBudget ManagementProject Management SkillsCRM and Event Management Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event MarketingTrade Show ManagementB2B EventsPerformance MeasurementLogistics Coordination
Soft Skills
Interpersonal SkillsCommunication SkillsOrganizational SkillsProactive ApproachResourcefulness
Tools & Technologies
CRM PlatformsEvent Management PlatformsHubSpot
Industry Keywords
HealthcareInsuranceSaaSBenefitsStakeholder Engagement
About the role
Key responsibilities & impact- Own the strategy, planning, and execution of trade shows and conferences, including booth strategy, staffing, logistics, and travel.
- Plan and execute Healthee-hosted events, including broker dinners, employer roundtables, workshops, and open-enrollment activations.
- Represent Healthee at client job fairs, employer events, and industry conferences.
- Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential.
- Partner closely with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events.
- Define event goals, track performance, and measure success through attendance, engagement, pipeline contribution, and ROI.
- Collaborate with the Creative & Brand team to develop compelling event experiences, booth materials, presentations, and collateral.
- Own event budgets, vendor relationships, timelines, and onsite execution, ensuring everything runs smoothly.
- Gather insights and feedback from brokers, employers, and attendees to inform future marketing initiatives and share learnings with Product Marketing and Sales leadership.
- Continuously identify opportunities to improve field marketing efforts, experiment with new event formats, and maximize impact.
Requirements
What you’ll need- 3+ years of experience in field marketing, event marketing, or B2B events, ideally in benefits, healthcare, insurance, or SaaS.
- Proven experience owning trade shows, conferences, and customer-facing events from planning through execution.
- A strong understanding of how field marketing supports sales, builds relationships, and generates pipeline.
- Excellent project management skills, with the ability to juggle multiple events, stakeholders, and deadlines.
- Strong budget management, vendor negotiation, and organizational skills.
- A proactive, resourceful, and hands-on approach. You're comfortable taking ownership and figuring things out.
- Strong interpersonal and communication skills, with confidence engaging brokers, HR leaders, executives, and internal teams.
- Experience using CRM and event management platforms (HubSpot is a plus).
- Willingness to travel regularly to support events and field marketing initiatives.
Benefits
Comp & perks- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short-Term & Long-Term Disability
- Training & Development
- Hybrid Work (Monday & Thursdays from office)
- Wellness Resources
- Stock Option Plan
- Equity based on the Company’s plans and in accordance with the Company’s policies