Healthee

Marketing

• Own the strategy, planning, and execution of trade shows and conferences, including booth strategy, staffing, logistics, and travel.
• Plan and execute Healthee-hosted events, including broker dinners, employer roundtables, workshops, and open-enrollment activations.
• Represent Healthee at client job fairs, employer events, and industry conferences.
• Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential.
• Partner closely with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events.
• Define event goals, track performance, and measure success through attendance, engagement, pipeline contribution, and ROI.
• Collaborate with the Creative & Brand team to develop compelling event experiences, booth materials, presentations, and collateral.
• Own event budgets, vendor relationships, timelines, and onsite execution, ensuring everything runs smoothly.
• Gather insights and feedback from brokers, employers, and attendees to inform future marketing initiatives and share learnings with Product Marketing and Sales leadership.
• Continuously identify opportunities to improve field marketing efforts, experiment with new event formats, and maximize impact.

Explore Field Marketing Specialist at Healthee. Review requirements and application details.