Founding Performance Marketer, PPC

HealthTech

. Own the entire Google Ads account end to end across Search, Performance Max, Demand Gen, and AI Max campaigns .

Posted 9/29/2026full-timeLondon • United KingdomMid-LevelSenior💰 £50,000 - £70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads campaigns, including Search, Performance Max, Demand Gen, and AI Max, with a strong focus on optimizing bidding strategies and conversion metrics. Proven ability to collaborate with cross-functional teams and implement privacy-compliant tracking in regulated environments.

Highest-signal resume keywords

Google Ads ManagementPPC ExperienceBidding StrategyConversion OptimizationHealth Data Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPCBidding StrategyAccount StructureAutomated Campaign TypesCost Per Conversion OptimizationKeyword Strategy DevelopmentData AnalysisSQL

Soft Skills

CollaborationData-Backed Decision MakingAdaptability Under Pressure

Tools & Technologies

Google AdsMicrosoft AdsPostHogAI Search Platforms

Industry Keywords

Health Data StandardsRegulated Category ExperienceRemarketingUser Journey Optimization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the entire Google Ads account end to end across Search, Performance Max, Demand Gen, and AI Max campaigns
Manage bidding strategy and budget allocation
Optimize cost per click, cost per conversion, and search impression share
Build and run experimentation across bidding, audiences, ads, assets, and landing pages
Develop keyword and search term strategy, including expansion, negatives, match types, and high-intent query discovery
Test ads and assets with the growth marketer on copy and creative
Optimize the full journey from impression to booked appointment
Work directly with engineers and the product team on landing pages, search results, and booking flow
Implement privacy-safe conversion tracking and attribution compliant with health-data standards and ad-platform healthcare policies
Develop new paid channels including Microsoft Ads, remarketing, and emerging AI search and assistant platforms
Bring paid search fully in-house with clear ownership and rationale for spend
Reduce cost per conversion and wasted spend while increasing impression share in priority areas
Establish a regular testing cadence and feed learnings into product and marketing
Build the case for and launch the next paid channel
Act as the voice of paid traffic in booking-journey product decisions

Requirements

What you’ll need

5–7 years of hands-on PPC experience
Ideally in-house experience at a product company rather than agency-side
Personally managed accounts with £500k+ in spend and high click and conversion volume
Fluency in bidding strategy, account structure, and automated campaign types
Ability to assess when not to trust automated campaign types
Full-user-journey thinking across impression, evaluation, intent, conversion, and remarketing
Experience launching products or channels, cutting budgets, or driving metrics under pressure
Startup or scale-up experience
Hands-on testing and informed opinions about AI-driven changes in search
Comfortable working directly with engineers, marketers, and founders
Ability to make data-backed cases
Experience in health or another regulated category is a strong advantage
Experience with Google Ads, including Search, Performance Max, Demand Gen, and AI Max
Experience or interest in Microsoft Ads, remarketing, and emerging AI search and assistant platforms
Experience with PostHog and platform reporting
SQL is a plus
Ability to work in the office at least 4 days a week
Visa sponsorship requirement must be disclosed in the application

Benefits

Comp & perks

Founding-level equity
1 day WFH per week (4 days in office)
Homemade breakfast and lunch when in the office
Team takeaways every Monday night
Paid volunteer days: 2 additional paid days off per year
Team social day every 8 weeks, totaling 6 working days per year
Annual learning budget of £250 and time off to use it
Health and fitness budget of £60 per month
Additional 7 days of paid leave to learn meditation
Choice of operating system and additional tools/equipment, including keyboard, monitors, and mouse
Latest MacBook Pro for Engineering teams or MacBook Air for Growth & Ops teams
Generous sick leave policy with additional mental health leave
Annual company holiday
Statutory/tenure-based parental leave, including up to £9,000 childcare contribution for primary caregivers
Fertility leave: 5 additional days off per year
Pension with 3% employer contribution and 5% employee contribution through Nest
Local living benefit: £5,000 within a 30-minute walk or £2,500 within a 30-minute bike ride
Optional dinner expense after 7pm and Uber home after 9pm when working late
Inclusive and diverse workplace
No private medical insurance