HealthTech

Performance Marketing

• Own the entire Google Ads account end to end across Search, Performance Max, Demand Gen, and AI Max campaigns
• Manage bidding strategy and budget allocation
• Optimize cost per click, cost per conversion, and search impression share
• Build and run experimentation across bidding, audiences, ads, assets, and landing pages
• Develop keyword and search term strategy, including expansion, negatives, match types, and high-intent query discovery
• Test ads and assets with the growth marketer on copy and creative
• Optimize the full journey from impression to booked appointment
• Work directly with engineers and the product team on landing pages, search results, and booking flow
• Implement privacy-safe conversion tracking and attribution compliant with health-data standards and ad-platform healthcare policies
• Develop new paid channels including Microsoft Ads, remarketing, and emerging AI search and assistant platforms
• Bring paid search fully in-house with clear ownership and rationale for spend
• Reduce cost per conversion and wasted spend while increasing impression share in priority areas
• Establish a regular testing cadence and feed learnings into product and marketing
• Build the case for and launch the next paid channel
• Act as the voice of paid traffic in booking-journey product decisions

Founding Performance Marketer, PPC