Campaign Manager

Healthy Gamer

. Oversee go-to-market execution of Memberships or Coaching campaigns using performance data .

Posted 10/12/2026contractRemote • Texas • United StatesSeniorLead💰 $50 - $55 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing go-to-market strategies for Memberships and Coaching campaigns, leveraging data to inform decisions and optimize performance across various channels. Proficient in copywriting, campaign management, and collaboration with product teams to drive traffic and conversions.

Highest-signal resume keywords

Go-To-Market Campaign ExecutionStrong Copywriting SkillsHubSpot ExperienceWeb Analytics Tools ProficiencySEO and CRO Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementA/B TestingData AnalysisEmail MarketingContent StrategyLead ScoringPerformance TrackingConversion Rate OptimizationAudience SegmentationProduct Launch Experience

Soft Skills

OrganizedSelf-DirectedCollaborativeAdvisory SkillsCommunication

Tools & Technologies

HubSpotGA4AmplitudeMetabaseFramerFigma

Industry Keywords

Membership MarketingSubscription BusinessHealth MarketingWellness MarketingMental Health MarketingGen Z MarketingMillennial MarketingVendor ManagementCompliance GuardrailsTraffic and Conversion Optimization

About the role

Key responsibilities & impact

Oversee go-to-market execution of Memberships or Coaching campaigns using performance data
Partner with product managers to plan, produce, and launch campaigns across web, email, social, and other channels
Write creative briefs covering goals, audience, messaging, channels, timeline, and success metrics
Collaborate with product managers and the Content team on in-video and web CTAs to increase traffic and conversions
Explore opportunities beyond organic playbooks and lead paid search campaigns and ads
Conduct data-informed post-campaign reviews and apply lessons to future product launches
Execute the marketing plan for Coaching or Memberships to grow traffic and conversions
Help scale marketing to support B2B opportunities
Support lead capture through SEO-informed landing pages, UTMs, CTAs, forms, and campaign-related projects
Craft copy for web pages, CTAs, email, and social media
Coordinate with social, video, and lifecycle teammates across campaign channels
Track performance, conduct A/B testing, and provide data-backed recommendations on messaging, channels, and priorities
Advise on improving traffic, CTR, and on-page testing to increase CVR
Support newsletters and email journeys including onboarding, activation, nurture, upsell, re-engagement, and renewal
Set segmentation and lead-scoring rules based on behavior, product, and lifecycle stage
Run A/B tests on subject lines, content, send times, and email flows
Maintain CRM hygiene, list health, deliverability, and workflow documentation

Requirements

What you’ll need

7+ years in marketing, including hands-on work on product launches or go-to-market campaigns
Experience working with product managers or product teams on launches and feature releases
Strong copywriting for web, email, and social, with a feel for value propositions and audience segments
Hands-on HubSpot experience: email builds, workflows, segmentation, and reporting
Comfort with data: read dashboards and funnel numbers, run A/B tests, and explain results in plain language
Experience with web analytics tools such as GA4, Amplitude, or Metabase
Experience with CMS tools such as Framer
Experience with design tools such as Figma
SEO and GEO strategy, and CRO on landing pages
Organized and self-directed, able to keep launches on track from brief to post-launch review
Experience advising leaders with clear, data-backed recommendations on strategy, messaging, or priorities
Subscription or membership business experience, including acquisition, retention, and LTV
Marketing to Gen Z and millennial audiences
Vendor oversight and management of timelines
Experience with paid ads and social media
Health, wellness, or mental health marketing, including claims and compliance guardrails

Benefits

Comp & perks

Real impact through helping people find mental health support
Team that listens and values employee recommendations
Room to grow, including opportunities to help scale marketing and develop B2B opportunities