Healthy Gamer

Performance Marketing

• Oversee go-to-market execution of Memberships or Coaching campaigns using performance data
• Partner with product managers to plan, produce, and launch campaigns across web, email, social, and other channels
• Write creative briefs covering goals, audience, messaging, channels, timeline, and success metrics
• Collaborate with product managers and the Content team on in-video and web CTAs to increase traffic and conversions
• Explore opportunities beyond organic playbooks and lead paid search campaigns and ads
• Conduct data-informed post-campaign reviews and apply lessons to future product launches
• Execute the marketing plan for Coaching or Memberships to grow traffic and conversions
• Help scale marketing to support B2B opportunities
• Support lead capture through SEO-informed landing pages, UTMs, CTAs, forms, and campaign-related projects
• Craft copy for web pages, CTAs, email, and social media
• Coordinate with social, video, and lifecycle teammates across campaign channels
• Track performance, conduct A/B testing, and provide data-backed recommendations on messaging, channels, and priorities
• Advise on improving traffic, CTR, and on-page testing to increase CVR
• Support newsletters and email journeys including onboarding, activation, nurture, upsell, re-engagement, and renewal
• Set segmentation and lead-scoring rules based on behavior, product, and lifecycle stage
• Run A/B tests on subject lines, content, send times, and email flows
• Maintain CRM hygiene, list health, deliverability, and workflow documentation

Explore Campaign Manager at Healthy Gamer. Review requirements and application details.