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Marketing Manager
Healthy Gamer. Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and community engagement through strategic content creation, analytics-driven decision-making, and cross-functional collaboration. Proficient in managing CRM systems and enhancing online presence while fostering partnerships and outreach initiatives.
Highest-signal resume keywords
Growth Marketing ExperienceStrong Writing SkillsCommunity EngagementSEO Best PracticesCRM Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationEmail MarketingAnalytics TrackingLong-Form Content ProductionShort-Form Marketing CopyPerformance Metrics AnalysisCommunity InitiativesProject ManagementDigital Trends AwarenessKeyword Research
Soft Skills
Collaborative Mindset
Tools & Technologies
HubSpotCRM PlatformsSocial Media Management
Industry Keywords
Continuing EducationThought LeadershipEngagement StrategiesMental HealthEmerging Technologies
About the role
Key responsibilities & impact- Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials
- Plan, draft, and send email communications for new cohorts, CE programs, community newsletters, and general updates
- Manage strategy, scheduling, and analytics for HGI social media
- Post several times a week on LinkedIn and other professional channels
- Track analytics and recommend ways to grow engagement
- Build and engage the HGI community
- Pilot community initiatives, including webinars, live events, and other creative programs
- Lead outreach and partnerships with conferences, schools, and organizations
- Handle speaking engagements
- Handle intake, route inbound inquiries, and follow up as needed
- Manage contacts in the CRM, segment audiences, and send targeted messaging
- Research, synthesize, and translate insights into content, campaigns, and marketing strategy
- Execute projects while keeping timelines on track and aligned with long-term marketing goals
- Improve HGI's online presence, including website content, design, and user experience
- Identify opportunities and propose strategies involving new channels, advertising, partnerships, and speakerships
Requirements
What you’ll need- 7+ years of experience in growth marketing, communications, or a similar field
- Experience working with continuing education (CE) courses or educational platforms
- Strong writing and editorial skills
- Experience producing long-form content, including blogs, white papers, and thought leadership
- Experience producing short-form marketing copy
- Experience growing and engaging communities on social platforms such as LinkedIn
- Comfort analyzing performance metrics and turning data into clear recommendations
- Collaborative mindset
- Experience working cross-functionally across Marketing, Healthy Gamer Institute, and external partners
- Strong interest in mental health, digital trends, and emerging technologies like AI (nice to have)
- Experience with HubSpot or a similar CRM platform (nice to have)
- Knowledge of SEO and AEO best practices, keyword research, and performance-driven content strategy (nice to have)
Benefits
Comp & perks- Remote from day one
- Work from anywhere in the US
- Real impact through work helping people find mental health support
- Recommendations shape how products are brought to market
- Room to grow and help scale marketing, including new B2B opportunities