Analyst, Revenue Research – Ad Effectiveness

Hearst Networks EMEA

. Support execution and analysis of cross-platform advertising effectiveness and measurement initiatives .

Posted 10/22/2026full-timeNew York City • New York • United StatesJunior💰 $83,449 - $95,967 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in ad effectiveness research and cross-platform measurement, utilizing tools such as Nielsen and Excel for data analysis and campaign performance evaluation. Strong communication and collaboration skills are essential for synthesizing data and contributing to client-facing materials.

Highest-signal resume keywords

Ad Effectiveness ResearchCross-Platform MeasurementAdvanced Excel SkillsNielsen ProficiencyAnalytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSurvey DesignCampaign MeasurementBrand Lift MethodologiesStatistical Analysis

Soft Skills

Excellent CommunicationCollaborative ApproachProactive MindsetIntellectual CuriosityStrategic Thinking

Tools & Technologies

NielsenMRIResonatePowerPointLucid

Industry Keywords

Cross-Platform AdvertisingCampaign PerformanceAudience InteractionBehavioral OutcomesMarketing Principles

About the role

Key responsibilities & impact

Support execution and analysis of cross-platform advertising effectiveness and measurement initiatives
Assist in designing and executing custom ad effectiveness studies, including methodology development and survey design
Partner with internal teams and external vendors to manage study setup, fielding, and delivery
Support campaign measurement through tagging, monitoring, and troubleshooting
Analyze campaign performance across linear, digital, and social channels
Evaluate brand lift, engagement, audience interaction, behavioral outcomes, amplification, and partner ROI
Synthesize syndicated data, custom studies, and attribution-partner data into holistic campaign-performance views
Contribute to client-facing executive summaries, recaps, and presentation materials
Assist in evaluating measurement partners and methodologies
Collaborate with sales stakeholders on ad hoc requests supporting client strategy and revenue growth
Build proficiency across Nielsen, MRI, Resonate, attribution, and brand-lift tools

Requirements

What you’ll need

Minimum of 1 or more years of industry or internship experience within data science / data analytics is preferred
Experience or interest in ad effectiveness research and/or cross-platform measurement across television, digital, and social is strongly preferred
Familiarity with television and cross-platform datasets, including Nielsen, VideoAmp, and Comscore, is preferred
Knowledge of ad effectiveness methodologies, including brand lift and custom research approaches
Experience with Lucid, DISQO, Latitude, or community panels such as Alida is a plus
Expertise in PowerPoint
Advanced Excel skills, including macros and pivot tables, required
Strong analytical and strategic thinking skills
Foundational understanding of marketing principles, including the marketing funnel, brand positioning, and consumer journey/path-to-purchase
Excellent communication and interpersonal skills
Collaborative, proactive, and intellectually curious approach
Bachelor's degree in a relevant field such as business, economics, statistics, communications, or related discipline is required/preferred
Must be commutable to a current office location; employees collaborate in office 3 times per week

Benefits

Comp & perks

Healthcare coverage
401(k) matching
Competitive total compensation package
Hybrid/remote/in-office work arrangement for commutable employees