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HEI Hotels & Resorts

Enterprise Director – Digital Marketing

HEI Hotels & Resorts

. Build strategic partnerships through link building campaigns .

Posted 10/27/2026full-timeRemote • Connecticut • United StatesLead💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in public relations and marketing within the hospitality industry, with a strong focus on strategic partnership development, media relations, and digital marketing initiatives. Proficient in leveraging analytical skills to enhance hotel revenues and manage comprehensive marketing campaigns.

Highest-signal resume keywords
Public Relations ExperienceMarketing ManagementHospitality Industry KnowledgeDigital Marketing ProficiencyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Link Building CampaignsSEOMedia RelationsAdvertising CampaignsEvent CoordinationSocial Media ManagementData AnalysisMarketing Strategy DevelopmentPress Kit CreationImage Disk Preparation
Soft Skills
MultitaskingEffective CommunicationInfluencing Key Leaders
Tools & Technologies
Microsoft OfficeExcelPowerPointInDesignPhotoshopAdobe Illustrator
Industry Keywords
HospitalityPublic RelationsMarketingStrategic PartnershipsMedia ToursPromotionsAdvertising Insertion OrdersProperty ActivationsClip BooksBrand Compliance

About the role

Key responsibilities & impact
  • Build strategic partnerships through link building campaigns
  • Coordinate with operations and reservations teams to build packages and source add-ons
  • Coordinate press release approval and distribution
  • Field media inquiries and conduct on-site media tours
  • Create press kits and develop targeted media amenities
  • Communicate in-house media presence to hotel teams
  • Coordinate photographers for high-profile events at supported hotels
  • Supervise on-site video/photo shoots
  • Participate in weekly PR calls and meetings
  • Save incoming clips and maintain clip books
  • Monitor CVB PR leads
  • Maintain a log of past high-profile guests
  • Prepare image disks
  • Develop and advertise promotions on hotel home pages
  • Conduct SEO conference calls
  • Maintain and monitor hotel and third-party websites
  • Manage hotel social media pages
  • Create and manage annual programming calendars
  • Develop, plan, and market monthly property activations
  • Create and implement advertising calendars
  • Maintain advertising insertion orders/P.O.s
  • Provide art direction for advertising and marketing campaigns
  • Coordinate email blasts for each hotel
  • Accommodate field advertising requests
  • Coordinate outgoing web and print ads
  • Attend weekly sales and staff meetings
  • Communicate PR/marketing initiatives to hotel staff
  • Provide support to hotel team members as needed
  • Perform other related duties as assigned

Requirements

What you’ll need
  • Must have experience as a Director of Marketing or Marketing Manager at a hotel
  • 3+ years of past public relations/marketing experience
  • Essential prior experience in the field of hospitality with specific experience in public relations
  • Ability to work varying schedules to reflect the business needs of the Hotel
  • Ability to multitask
  • Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies
  • Excellent working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator
  • Strong analytical skills and ability to identify relevant data and leverage it to positively impact hotel revenues
  • Ability to effectively communicate and influence key leaders in the organization

Benefits

Comp & perks
  • Competitive Medical programs through Anthem Blue Cross Blue Shield
  • Dental programs through Anthem Blue Cross Blue Shield
  • Vision insurance through EyeMed
  • Vacation, Sick and Holiday programs
  • Pet insurance through the ASPCA
  • Supplemental, Spousal and Child Life insurance
  • Short- and Long-Term Disability plans
  • 401(k) Savings Plan with matching funds
  • 'YouDecide' discounts
  • Hotel Room Discount programs
  • Industry leading tools, training and support