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Senior SEO Outreach Specialist
Heidi Health. Design and own the link-building roadmap, including domain-tiering frameworks, target-market maps, and campaign sequencing aligned with SEO priorities and product launches .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO outreach and link-building strategies, with a strong focus on building and managing relationships with publishers and media. Proven ability to coordinate cross-functional teams and deliver strategic recommendations that drive organic growth.
Highest-signal resume keywords
SEO OutreachLink-Building Program ManagementAhrefs ProficiencyCross-Functional CoordinationMentoring Team Members
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Link-BuildingOutreach Campaign ManagementStrategic ThinkingProcess DesignQuality Standards Setting
Soft Skills
Clear Written CommunicationConfidence in Cross-Functional Settings
Tools & Technologies
AhrefsGoogle Search ConsolePitchboxAirtableAmplitudeOmni
Industry Keywords
Healthcare MediaEditorial PartnershipsContent Calendar AlignmentOrganic Growth Outcomes
About the role
Key responsibilities & impact- Design and own the link-building roadmap, including domain-tiering frameworks, target-market maps, and campaign sequencing aligned with SEO priorities and product launches
- Run the highest-value and most complex outreach campaigns
- Set quality standards and playbooks for the wider team
- Build and manage long-term editorial and media partnerships with publishers, journalists, and healthcare media
- Coordinate with SEO, content, and GTM teams
- Align link-building with the content calendar, product launches, and ranking priorities
- Own the outreach technology stack across prospecting, enrichment, CRM, sequencing, and QA
- Build documented outreach processes
- Deliver regular reporting to leadership and provide strategic recommendations
- Connect link placements to organic growth outcomes
- Coordinate and review outreach specialists' work
- Mentor team members and progressively take on a team-lead layer
- Build a prospect pipeline, secure qualified backlinks, establish editorial/media relationships, and deliver an outreach playbook
Requirements
What you’ll need- 5+ years in SEO outreach
- Track record of building and scaling link-building programs
- Ability to coordinate across multiple internal teams
- Ability to manage external publisher and media relationships
- Proficiency with Ahrefs, contact discovery, outreach sequencing, and CRM tooling
- Strategic thinking and ability to set priorities, design processes, and identify leverage points
- Clear written communication
- Confidence representing the outreach function in cross-functional settings
- Experience mentoring, reviewing, or coordinating junior team members
- Healthcare-related experience or medical background is a bonus
- Must provide city and country, work authorization status, and sponsorship requirements
- Must have hands-on SEO and link-building experience; application asks for 4+ years as an available experience category
- Experience with Ahrefs, Google Search Console, Pitchbox, Airtable, Amplitude, and Omni is assessed in the application
Benefits
Comp & perks- ₱15,000 annual learning and development budget
- ₱3,000/month health and wellness allowance
- ₱10,000 home office budget
- 26 weeks paid primary parental leave
- 18 weeks paid secondary parental leave
- Fertility support up to ₱150,000
- Four weeks of work from anywhere per year
- Comprehensive HMO coverage for you and up to two dependents
- Flexible schedule; employees set their schedule
- Sustainable performance and mental health support