Senior Manager, Marketing Automations, Digital Experience Lead

Helix

. Set the roadmap for marketing technology and digital experience across CRM, website, marketing automations, and analytics .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $144,000 - $186,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing technology and digital experience management, with a strong focus on CRM, CMS, and marketing automation. Capable of translating business needs into technical requirements while optimizing workflows and improving campaign performance through data-driven insights.

Highest-signal resume keywords

CRM Expertise (HubSpot)CMS Expertise (Sanity)Marketing Automation ConfigurationSEO KnowledgeData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Workflow ManagementAudience SegmentationInformation ArchitectureConversion OptimizationTechnical Requirement Translation

Soft Skills

Clear CommunicationPriority ManagementInfluencing Partners

Tools & Technologies

HubSpotSanityZapierAI MCPsSEO Tools

Industry Keywords

Healthcare MarketingDiagnosticsGenomicsLife ScienceResearch Services

About the role

Key responsibilities & impact

Set the roadmap for marketing technology and digital experience across CRM, website, marketing automations, and analytics
Translate marketing needs into technical requirements and delivery plans for CMS, CRM, integrations, and tracking
Work with IT, data teams, and vendors on delivery
Build and maintain CRM and marketing automation campaign workflows, including audience segmentation, forms, nurture, routing, and data quality
Own the website as a marketing product, improving information architecture, content paths, conversion points, SEO, accessibility, and measurement
Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications
Create dashboards connecting campaign and channel performance to business, audience, and engagement goals
Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions
Redesign repeatable marketing workflows around reusable AI tools grounded in Helix’s brand and market context

Requirements

What you’ll need

Deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.)
Technical curiosity to grow expertise across the broader technology stack
Experience building or improving marketing operations connecting CRM, marketing automation, a CMS, and analytics and/or owning website or digital experience improvements
Working knowledge of information architecture, SEO, accessibility, and measurement
Ability to translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors
Ability to configure marketing systems and troubleshoot campaign workflows
Ability to use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners
Clear communication, priority management, and ability to influence partners without relying on reporting lines
Ability to evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data
Experience with HubSpot and Sanity, or comparable CRM and CMS platforms
Experience marketing healthcare, diagnostics, genomics, life science, or research services
Experience with CRM integrations, SEO tools, or conversion optimization

Benefits

Comp & perks

Comprehensive Health Insurance with Date of Hire eligibility
Above average employer paid premium coverage
12 weeks Helix Paid Parental Leave option
401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
Comprehensive Well-Being Benefits
Flexible PTO
Remote options for many roles and a home office stipend
Annual Bonus: 15% of your annual salary
Equity