Vice President – Enterprise Marketing

Hello Heart

. Develop and execute Hello Heart’s enterprise marketing strategy aligned with growth and commercial objectives .

Posted 9/21/2026full-timeRemote • United StatesLead💰 $250,000 - $270,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing enterprise marketing strategies that drive demand generation and revenue growth, with a strong focus on B2B environments. Proficient in leveraging data-driven insights to optimize marketing campaigns and enhance sales enablement efforts.

Highest-signal resume keywords

B2B Demand GenerationDigital MarketingSales EnablementData-Driven Campaign OptimizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise Marketing StrategyCampaign Performance MonitoringMarket PositioningContent MarketingEmail MarketingEvent ManagementMarketing AutomationKPI ReportingPipeline GenerationCompetitive Analysis

Soft Skills

Strategic MindsetCollaborative Team OrientationExecutive PresenceInfluential CommunicationAccountability

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration

Industry Keywords

Digital HealthHealthcare TechnologyEmployee BenefitsEnterprise EnvironmentB2B Sales Cycles

About the role

Key responsibilities & impact

Develop and execute Hello Heart’s enterprise marketing strategy aligned with growth and commercial objectives
Lead a high-performing marketing team tied to pipeline, market awareness, and ROI
Build and drive integrated B2B demand generation across digital, email, content, events, paid media, and account-based programs
Partner with Sales and Regional VPs to generate qualified pipeline
Translate market, buyer, and competitive insights into positioning, messaging, and go-to-market strategies
Own enterprise messaging and campaign calendar across marketing, digital, and client-facing touchpoints
Develop sales enablement assets including presentations, proposal templates, case studies, product fact sheets, competitive documents, and videos
Collaborate with channel and strategic partnership teams on joint positioning, co-marketing, and go-to-market programs
Lead conferences, industry events, executive engagement, and product or solution launches
Establish, monitor, and report KPIs including influenced pipeline, MQLs, CAC, ROI, and conversion rates
Use data and experimental testing to optimize campaign performance continuously

Requirements

What you’ll need

AI-native marketing leader who embeds AI into strategy, workflows, and decision-making
Bachelor's degree in Marketing, Business Administration, or a related field
10+ years of progressively responsible B2B marketing experience
Experience ideally within digital health, healthcare technology, employee benefits, or a similarly complex enterprise environment
Significant experience developing and executing enterprise demand generation strategies contributing to qualified pipeline and revenue growth
Strong understanding of B2B enterprise sales cycles
Experience partnering with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy
Expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation
Ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products
Track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach
Experience building, developing, and motivating high-performing teams
Strong executive presence and ability to influence, communicate, and build alignment across all organizational levels
Strategic and analytical mindset
Entrepreneurial, highly accountable, and comfortable operating with speed and ambiguity
Hands-on leadership approach
Collaborative, low-ego team orientation

Benefits

Comp & perks

Positive, diverse, and supportive culture