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Integrated Marketing Program Manager
HelloKindred. Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery, and value tracking .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading end-to-end marketing programs, including event management, audience segmentation, and program measurement. Proficient in stakeholder management and delivering high-quality, brand-aligned communications across various platforms.
Highest-signal resume keywords
B2B Marketing ExperienceEvent ManagementProgram ManagementStakeholder ManagementAudience Segmentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated CommunicationsContent DevelopmentMessaging FrameworksKPI EvaluationBudget ManagementJourney MappingEngagement MetricsProgram OptimizationOnsite DeliveryProduction Coordination
Soft Skills
Excellent Communication SkillsAttention to DetailExecutive PresenceTeam LeadershipStakeholder Engagement
Tools & Technologies
AI-Enabled Marketing ToolsWorkflow AutomationMarketing PlatformsEvent Management SoftwareDigital Communication Tools
Industry Keywords
Experiential MarketingClient ProgramsProfessional ServicesComplex B2B EnvironmentCross-Functional Collaboration
About the role
Key responsibilities & impact- Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery, and value tracking
- Translate stakeholder objectives into program briefs defining target audiences, value propositions, messaging, KPIs, and success measures
- Manage program activities and workflows using internal planning and marketing platforms
- Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys, and communications plans
- Develop messaging frameworks, agenda narratives, speaker enablement materials, and key content assets
- Manage program milestones, dependencies, roles and responsibilities, budgets, and delivery requirements
- Coordinate production, rehearsals, onsite/day-of execution, and post-event lead management and follow-up
- Apply audience segmentation and journey mapping across digital communications, content, and events
- Own program measurement, including attendance quality, engagement metrics, follow-up conversion, and insights reporting
- Partner with stakeholders, creative teams, production resources, and cross-functional teams to deliver high-quality, brand-aligned programs
- Build and engage communities to support program objectives and ongoing audience engagement
- Apply AI-enabled tools, agents, and workflow integrations to improve marketing and communications efficiency
- Provide guidance and quality assurance to team members and lead event teams during onsite delivery when required
Requirements
What you’ll need- 5–7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing, or a related field
- Proven experience leading complex marketing programs from strategy and planning through execution, measurement, and optimization
- Strong event and experience management background, including in-person, virtual, and/or hybrid programs, production, and onsite delivery
- Excellent stakeholder management skills with senior leaders and cross-functional teams in large or matrixed organizations
- Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations, and speaker enablement
- Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets, and competing priorities
- Experience with audience segmentation, journey planning, and using engagement data and KPIs to evaluate program performance
- Excellent written and verbal communication skills with strong executive presence and attention to detail
- Experience in professional services or another complex B2B environment is an asset
- Familiarity with AI-enabled marketing tools, AI agents, and workflow automation is an asset
- Experience leading teams or providing strategic direction and quality assurance is an asset
- Must be legally authorized to live and work in the country where the position is based without requiring employer sponsorship
Benefits
Comp & perks- Remote work setup
- Contract duration of 3 months to start, with potential to extend
- Flexible opportunities through HelloKindred's talent solutions
- Inclusive and fair hiring practices
- Equal opportunity employment