Marketing Specialist

HelloKindred

. Develop and launch new website pages and sections .

Posted 9/30/2026contractRemote • Illinois • United StatesMid-LevelSenior💰 ZAR 250 - ZAR 300 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing, website optimization, and content management, with a strong focus on SEO, AEO, and GEO strategies. Proficient in managing marketing campaigns and utilizing tools like HubSpot and Adobe Creative Cloud to enhance brand visibility and engagement.

Highest-signal resume keywords

Digital Marketing Campaign ManagementHubSpot ProficiencySEO, AEO, and GEO OptimizationWordPress CMS ManagementAdobe Creative Cloud Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website OptimizationContent DevelopmentDigital Campaign DevelopmentVideo EditingMarketing AutomationPerformance Metrics MonitoringUser Journey AnalysisContent ManagementCampaign ReportingLinkedIn Content Publishing

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationAttention to DetailIndependent WorkPriority Management

Tools & Technologies

HubSpotWordPressAdobe Creative CloudCMS PlatformsDigital Marketing Tools

Industry Keywords

Digital MarketingWebsite UsabilityConversion OptimizationBrand GuidelinesMarketing Databases

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Develop and launch new website pages and sections
Redevelop and optimise existing pages to improve user journey and conversion
Manage ongoing website maintenance and updates within the CMS
Ensure website content is accurate, current, consistent, and aligned with brand guidelines
Improve website usability, engagement, and conversion
Optimise website structure, content, and functionality
Collaborate with internal stakeholders and external partners on website development
Optimise website content for SEO, AEO, and GEO
Develop content to improve organic visibility and discoverability
Support technical SEO hygiene and website health
Monitor performance metrics and recommend improvements
Manage and maintain marketing activity within HubSpot
Build, schedule, publish, and monitor digital marketing campaigns
Support campaign automation, workflows, and audience segmentation
Monitor campaign performance and provide reporting and recommendations
Maintain and optimise marketing databases
Develop, build, and publish digital campaigns across relevant channels
Schedule and publish LinkedIn content
Develop engaging content aligned with campaign objectives and target audiences
Create and adapt content and visual assets
Edit and produce short-form video content
Maintain consistent brand presentation across content
Create and edit marketing assets in Adobe Creative Cloud

Requirements

What you’ll need

Proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role
Strong hands-on experience across digital marketing and website optimisation
Essential hands-on experience with HubSpot
Strong working knowledge of WordPress or a similar CMS platform
Experience managing, updating, and developing website content within a CMS
Understanding of SEO, AEO, and GEO
Experience developing and managing digital marketing campaigns
Experience developing, scheduling, and publishing LinkedIn content
Experience with marketing automation and campaign reporting
Working knowledge of Adobe Creative Cloud, including basic design and artwork
Experience with video editing and digital content creation
Understanding of website user journeys and conversion optimisation
Excellent written and verbal communication skills
Strong attention to detail
Ability to work independently and manage priorities effectively in a remote environment
Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship

Benefits

Comp & perks

Remote work setup
Fully remote work arrangement
4 days per week
6-month contract opportunity