Marketing Specialist – Part-Time

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. Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets .

Posted 9/23/2026part-timeRemote • United Arab Emirates, ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies tailored to the Middle East education market, with a focus on digital marketing, lead generation, and brand awareness. Proficient in analyzing campaign performance and collaborating with stakeholders to optimize recruitment efforts.

Highest-signal resume keywords

Digital Marketing StrategyLead Generation CampaignsMiddle East Education Market ExpertiseDigital Advertising (Paid Social Media & SEM)Collaboration with Recruitment Officers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign Performance AnalysisLead Conversion OptimizationMulti-Channel Marketing ExecutionDigital Platform Expertise

Soft Skills

Self-OrganizationTeamworking SkillsCustomer-Centric Mindset

Tools & Technologies

WeComIParally

Certifications & Qualifications

Bachelor Degree in Business-Related FieldMaster's Degree (Preferred)

Industry Keywords

Middle East MarketsStudent RecruitmentBrand AwarenessTarget Audience AnalysisHospitality Education

About the role

Key responsibilities & impact

Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets
Plan and execute multi-channel marketing campaigns across digital, social media, email, paid media, and events
Define and execute the digital marketing plan to drive traffic, engagement, and lead conversions for the Bachelor program
Monitor and optimize the marketing funnel from lead generation through enrollment
Analyze campaign performance and translate insights into actionable recommendations
Collaborate with student recruitment officers to identify their needs and manage offline and online sales assets
Manage weekly reviews with marketing agencies and provide monthly reporting to internal stakeholders
Develop strategies tailored to younger audiences and influencers, including parents, counselors, and schools
Support branding and storytelling initiatives showcasing excellence and leadership in hospitality education

Requirements

What you’ll need

Bachelor degree in a business-related field
Master is a plus
5 years of professional experience in a similar position
Deep understanding of the Middle East international education market, especially UAE and KSA
Strong knowledge of the competitive landscape, target audiences and their needs
Previous experience in digital advertising (Paid Social Media & SEM) within a Western organization operating in UAE is preferred
Able to plan, execute, and measure lead-generation and brand awareness campaigns on key digital platforms
Expertise in digital platforms such as WeCom & iParally
Self-organised, capable of managing a schedule, delivering on time
Excellent teamworking skills and customer-centric mindset
Fluent in English
Must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship

Benefits

Comp & perks

Part-time contract with anticipated 25 hours per week
Contract length of 12 months from start date, with potential to extend
Remote work setup
Inclusive and fair hiring practices
Equal opportunity employer