Brand Manager – Decorative Coatings

Hempel A/S

. Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning and changing customer needs .

Posted 10/19/2026full-timeDammam • Saudi ArabiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and consumer insights, with a strong focus on developing integrated marketing communication plans and managing cross-channel campaigns. Proficient in market research, brand strategy execution, and collaboration with external partners to enhance brand presence and customer engagement.

Highest-signal resume keywords

Brand MarketingMarket ResearchIntegrated Marketing CommunicationCampaign ManagementCustomer Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand BuildingAdvertisingMarketing AnalyticsCampaign DevelopmentConsumer Marketing

Soft Skills

Strong Written CommunicationVerbal Presentation SkillsCreativityCollaborationAnalytical Thinking

Tools & Technologies

CRM PlatformsDigital MarketingContent ProductionTemplafy

Industry Keywords

Consumer InsightsCustomer EngagementTrade MarketingSustainability CommitmentsQuality Management System

About the role

Key responsibilities & impact

Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning and changing customer needs
Translate research findings into practical brand and business recommendations
Execute the Hempel Paints brand strategy across the Decorative Coatings segment
Ensure a clear, consistent and relevant brand presence across markets and customer groups
Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events and customer engagement channels
Create brand awareness, customer engagement and loyalty-building initiatives for homeowners, professional painters, retailers, contractors, designers and other priority audiences
Partner with the Regional Trade Support Manager on promotions and in-store activations
Oversee content reflecting the brand voice, values, product benefits and sustainability commitments
Help shape seasonal colour trends, colour collections, decorative effects, colour cards, brochures and outlet design standards
Support product positioning, portfolio priorities and new product launches with the Regional Product Manager
Manage creative, media, digital and PR agencies, suppliers and third-party partners
Manage branding and communication budgets and evaluate campaign performance and return on investment
Provide employee onboarding and guidance on brand standards, communication best practices and corporate marketing tools, including Templafy
Ensure marketing activity follows company policies, Quality Management System, Environmental Management System, and relevant communication and sustainability guidelines
Report to the Head of Brand Marketing

Requirements

What you’ll need

A bachelor’s degree in Marketing, Business with a marketing concentration, Communications or a related discipline
Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or a related field
Strong understanding of brand building, advertising, customer behavior, market research and marketing analytics
Experience developing and executing campaigns across multiple channels and customer touchpoints
Confidence managing agencies, external partners, projects and marketing budgets
Strong written, verbal and presentation skills in English
Arabic capability is highly valued because the role supports Middle Eastern markets
A customer-first mindset, supported by strong research, analytical and commercial thinking
Creativity, curiosity and confidence to bring forward new ideas while remaining hands-on in execution
Ability to collaborate across functions, cultures and markets while managing several priorities
Familiarity with CRM platforms, digital marketing, content production, design and web trends
Ability to brief, assess and improve creative work; design expertise is not required
Application letter and CV submitted in English

Benefits

Comp & perks

Great opportunities for development in a growing global company
Inclusive workplace where employees are safe, valued and treated equally
Opportunity to contribute to Hempel’s global impact and philanthropic activities through the Hempel Foundation