Director, KOLs & Events

Henry Schein

. Develop and execute the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional programs .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $144,235 - $206,436 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic event marketing plans, managing Key Opinion Leaders, and overseeing large-scale trade shows and conventions. Proven ability to lead cross-functional teams, negotiate contracts, and analyze marketing performance metrics to drive organizational success.

Highest-signal resume keywords

Event Marketing Strategy DevelopmentKey Opinion Leader ManagementContract NegotiationProject ManagementCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudget ManagementROI MeasurementCampaign AnalyticsLead GenerationData GovernanceOperational EfficiencyStrategic PlanningFinancial ReportingVendor Relationship Management

Soft Skills

LeadershipCommunicationPresentation SkillsProblem-SolvingRelationship Building

Certifications & Qualifications

Bachelor's DegreeMaster's Degree

Industry Keywords

Trade ShowsConventionsCorporate EventsHealthcareDental IndustryDirect Selling EnvironmentSales OrganizationsKOL RecruitmentEducational ProgrammingMarketing KPIs

About the role

Key responsibilities & impact

Develop and execute the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional programs
Evaluate and rationalize the annual events calendar against company priorities, sales goals, and market opportunities
Develop new event concepts, educational programs, and customer engagement experiences
Establish partnerships with associations, industry organizations, and supplier partners
Lead cross-functional collaboration with sales, marketing, education, finance, and business leadership teams
Oversee planning, logistics, and execution of national, regional, and supplier partner events
Manage pre-event, onsite, and post-event marketing campaigns
Oversee booth experience, digital signage, presentation schedules, lead generation, attendee engagement, and surrounding event activities
Ensure consistent brand representation across events and communications
Direct attendee communications through email, social media, texting campaigns, websites, landing pages, and promotional materials
Oversee continuing education event strategy, registration processes, and educational programming support
Support regional event teams with templates, tools, and scalable resources
Lead and manage Henry Schein Dental’s Key Opinion Leader program
Build relationships with KOLs, clinical champions, speakers, and industry influencers
Oversee KOL recruitment, contracting, utilization, and review processes
Identify and cultivate new speaker relationships
Align KOL activities with event and marketing strategies
Develop and manage event budgets, forecasts, and financial reporting
Track and communicate event performance metrics, ROI, lead generation effectiveness, and marketing KPIs
Develop sales attribution models, tracking parameters, and reporting processes
Improve processes, operational efficiency, and data governance
Negotiate contracts with venues, vendors, agencies, suppliers, and external partners
Manage vendor relationships and consolidate supplier partnerships where appropriate
Develop contingency plans and address operational risks
Lead, coach, mentor, and develop the events and marketing team
Foster accountability, innovation, teamwork, and continuous improvement
Train and develop sales teams on onsite event processes, lead generation, and event tools
Lead and develop virtual and cross-functional teams across multiple business units

Requirements

What you’ll need

Extensive experience leading large-scale trade shows, conventions, and corporate events
Experience developing and executing integrated event marketing strategies
Strong understanding of marketing KPIs, lead generation, ROI measurement, and campaign analytics
Experience managing Key Opinion Leaders (KOLs), speaker programs, or clinical partnerships within healthcare, dental, or related industries
Proven experience negotiating contracts and managing external vendor relationships
Experience working in a direct selling environment and supporting national sales organizations
Strong project management and organizational skills with ability to manage multiple priorities simultaneously
Outstanding management and leadership skills
Outstanding verbal and written communication skills
Outstanding presentation and public speaking skills
Expert independent decision making, analysis and problem-solving skills
Ability to interpret and act on financial information and external trends
Ability to plan and manage complex projects, including timelines, budgets, and responsibilities
Expert planning and organizational skills
Excellent negotiating skills
Ability to influence, build relationships, manage conflict, and navigate organizational complexities
Broad professional and managerial skills with understanding of industry practices and company policies and procedures
Expert in multiple technical and business skills
Strategic planning skills
Typically 12 or more years of increasing responsibility and complexity in applicable professional experience
5 or more years of management experience
Bachelor's Degree or global equivalent in a related discipline preferred
Master's degree or global equivalent is a plus
Ability to travel typically less than 10%

Benefits

Comp & perks

Bonus eligibility subject to achievement of the plan
Medical, Dental and Vision Coverage
401K Plan with Company Match
PTO or sick leave if applicable
Paid Parental Leave
Income Protection
Work Life Assistance Program
Flexible Spending Accounts
Educational Benefits
Worldwide Scholarship Program
Volunteer Opportunities