Senior Manager, Customer Retention

Henry Schein

. Develop and implement strategies to increase member retention, renewal performance, and lifetime value for the DentalPlans.com member base .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing customer retention strategies, managing CRM platforms, and analyzing retention performance metrics. Proven ability to lead cross-functional teams and drive revenue growth through effective communication and analytical skills.

Highest-signal resume keywords

Customer Retention StrategyCRM Platform ManagementData Analysis and SegmentationTeam LeadershipDTC / B2C Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention Performance AnalyticsSubscriber Metrics AnalysisLifecycle Communications StrategyRevenue ForecastingCohort AnalysisHealth Scoring Data InterpretationCampaign ManagementSegmentation and PersonalizationQuantitative Marketing MetricsSubscription Mechanics

Soft Skills

Analytical RigorCommunication SkillsOrganizational SkillsPresentation SkillsProblem-Solving Skills

Tools & Technologies

HubSpotSalesforceMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft Word

Industry Keywords

Member RetentionRenewal PerformanceCustomer Relationship ManagementCross-Functional CoordinationVoice-of-Customer Signals

About the role

Key responsibilities & impact

Develop and implement strategies to increase member retention, renewal performance, and lifetime value for the DentalPlans.com member base
Own the customer relationship management (CRM) platform
Own lifecycle and renewal communications strategy
Own retention performance analytics
Coordinate cross-functionally with Contact Center, Product, and Business Insights teams
Use subscriber metrics, audience cohorts, and segment behaviors to improve engagement and renewal rates and reduce churn
Manage a team of retention marketers
Own retention strategy and revenue targets tied to voluntary member renewal across Web and Call Center channels
Own CRM segmentation and personalization strategy and direct the platform enhancement roadmap
Translate retention risk, member health scoring, and renewal performance data into leadership-ready recommendations
Build and maintain forward-looking renewal revenue forecasts by channel and drive tactical responses to close gaps
Direct multi-channel campaigns across the member journey from onboarding through win-back
Synthesize voice-of-customer signals and partner with Product on member portal and renewal-funnel improvements
Partner with Contact Center on agent-facing retention scripts and renewal handling practices

Requirements

What you’ll need

10+ years of marketing experience, including 5+ years in customer retention or subscriber Marketing lead role
5+ years of management experience
Experience in DTC / B2C
Typically, a bachelor’s degree or global equivalent in related discipline
Quantifiable track record of moving a primary retention and/or LTV metric at scale
Demonstrated analytical rigor and experience turning cohort, segmentation, or health-scoring data into prioritized retention actions
Strong knowledge and experience with CRM platforms such as HubSpot or Salesforce, including segmentation, automation and personalization
Strong analytical, communication and organizational skills
Outstanding presentation and public speaking skills
Outstanding independent decision-making, analysis and problem-solving skills
Proficient in Microsoft Excel, Outlook, PowerPoint, and Word
Ability to communicate effectively with senior management and key stakeholders
Fluency in subscription mechanics is a plus
Master’s degree or global equivalent is a plus
Authorized to work in the United States without current or future employer sponsorship
Must be able to work within the United States; Henry Schein One is not currently hiring individuals residing in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico and other US territories
Up to 10% travel as needed

Benefits

Comp & perks

Health coverage
Retirement savings with company match
Paid time off (PTO)
Paid parental leave
Wellbeing resources
Education support
Medical, Dental and Vision Coverage
401K Plan with Company Match
Short Term Disability
Work Life Assistance Program
Health Savings and Flexible Spending Accounts
Education Benefits
Worldwide Scholarship Program
Volunteer Opportunities
Target bonus (eligible; not included in posted base salary range)