Senior Marketing Analyst

Henry Schein

. Optimize omnichannel marketing campaigns and the lead generation center of excellence .

Posted 10/13/2026full-timeRemote • United StatesSenior💰 $74,716 - $116,744 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing omnichannel marketing campaigns and leveraging data analytics to drive marketing performance. Proficient in utilizing tools like Salesforce.com and Excel to analyze lead funnels and enhance customer insights.

Highest-signal resume keywords

Digital Marketing ExperienceSalesforce.com ProficiencyData Analysis and InsightsCross-Channel Marketing KnowledgePresentation and Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign ManagementA/B TestingLead Generation OptimizationStatistical AnalysisExcel ModelingMarketing Performance EvaluationReport AutomationAudience Targeting StrategiesLead Funnel Tracking

Soft Skills

Strong Organization SkillsEffective CommunicationInterpersonal SkillsProblem SolvingConflict Resolution

Tools & Technologies

Salesforce.comExcelTableauWeb Analytics ToolsCampaign Management Software

Certifications & Qualifications

Bachelor's DegreeMaster's DegreeIndustry Certifications

Industry Keywords

Omnichannel MarketingLead GenerationMarketing CampaignsCross-Platform MarketingCustomer Insights

Tech Stack

Tools & technologies

SFDCTableau

About the role

Key responsibilities & impact

Optimize omnichannel marketing campaigns and the lead generation center of excellence
Plan and enhance marketing campaigns across paid and organic media channels
Inform campaign targets and evaluate investment efficiency
Provide input on targeting and audience strategies
Track and monitor lead performance and optimize the marketing and sales lead handoff
Analyze and optimize marketing activity performance
Handle ad-hoc analytic requests
Develop and automate regular reports
Track, report, and analyze lead funnels and lead revenue through Salesforce.com
Analyze external and internal customer data using Excel models, web analytics tools, statistical analysis tools, and campaign management software
Evaluate customers’ online behavior and provide insights and recommendations to enhance the guest experience
Analyze A/B and multivariate tests, communicate results, and provide recommendations
Create PowerPoint presentations with market and consumer insights for marketing and sales departments
Collaborate with cross-functional teams

Requirements

What you’ll need

Strong organization skills and ability to manage multiple projects and work with multiple business partners
Working knowledge of Excel, Salesforce.com and Tableau
Track record of using data and insights to drive change and implement new initiatives
Strong communication skills and ability to clearly articulate insights to a wide range of audiences
Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred
Intellectual curiosity, flexibility, and high attention to detail
Strong understanding of industry practices
High proficiency with tools, systems, and procedures
Good planning/organizational skills and techniques
Good decision making, analysis and problem solving skills with ability to multi-task
Strong verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Good conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company and begin to build partnerships externally
Ability to resolve complex issues in effective ways
Minimum of 5+ years’ experience in digital marketing
Bachelor's Degree or global equivalent is preferred; Master's degree or global equivalent is a plus
May hold one or more industry certifications; professional certification may be required to advance
Travel typically less than 10%

Benefits

Comp & perks

Bonus eligibility
Medical, Dental and Vision Coverage
401K Plan with Company Match
PTO
Paid Parental Leave
Income Protection
Work Life Assistance Program
Flexible Spending Accounts
Educational Benefits
Worldwide Scholarship Program
Volunteer Opportunities