Senior Marketing Campaign Specialist

Henry Schein

. Develop campaign strategy and lead full-funnel Medical and Growth Marketing campaigns and initiatives .

Posted 11/6/2026full-timeRemote • United StatesSenior💰 $74,716 - $116,744 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns that drive lead generation and revenue growth, with strong analytical skills to interpret campaign performance metrics. Proficient in managing cross-functional teams and projects within the B2B healthcare marketing landscape.

Highest-signal resume keywords

Digital MarketingCampaign ManagementDemand GenerationMarketing AutomationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationEmail MarketingWebsite Content ManagementPaid MediaSocial Media CampaignsIntegrated Marketing CampaignsPerformance Metrics AnalysisProject ManagementCustomer Journey DevelopmentRevenue Goals Support

Soft Skills

Attention to DetailDecision MakingProblem SolvingCommunication SkillsInterpersonal Skills

Tools & Technologies

Marketing Automation PlatformsCRM SystemsReporting ToolsProject Management Software

Certifications & Qualifications

Industry CertificationsProfessional Certification

Industry Keywords

B2B MarketingHealthcare MarketingGrowth MarketingCampaign StrategyOmnichannel Marketing

About the role

Key responsibilities & impact

Develop campaign strategy and lead full-funnel Medical and Growth Marketing campaigns and initiatives
Develop, create, manage, and oversee lead- and revenue-generating campaigns
Plan, execute, and optimize integrated omnichannel marketing campaigns supporting customer acquisition, retention, product adoption, and business growth
Partner with category managers, sales, analytics, creative services, digital channel teams, and external partners
Develop lead magnet content, comprehensive email campaigns, social media campaigns, paid search, website promotions and landing pages, display advertising and retargeting campaigns, and lifecycle and nurture marketing programs
Lead multichannel digital strategies and evaluate channel performance against campaign lead and revenue goals
Develop creative briefs, coordinate with creative and Omnichannel teams, and maintain project schedules and milestones
Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans
Prepare reporting and present campaign KPIs and performance
Analyze campaign performance and recommend optimizations for engagement, lead generation, conversion, and revenue
Partner with analytics and revenue operations teams to connect marketing performance to business impact
Manage schedules for assets, product content, and deliverables
Own campaign timelines from intake through deployment and post-campaign reporting
Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners
Develop campaign budgets, source co-op where appropriate, track expenditures, and measure ROI
Maintain campaign documentation, project trackers, and performance dashboards
Support annual marketing planning, campaign calendar development, forecasting, and prioritization

Requirements

What you’ll need

Typically 5 to 7 years or more of increasing responsibility in applicable professional experience
3+ years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing disciplines
Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment preferred
Exceptional understanding of strategy and digital marketing
Knowledge of email marketing, website content management, paid media, social media, marketing automation, and customer journey development
Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals
Strong analytical skills with experience interpreting campaign metrics, performance dashboards, and digital marketing analytics
Experience with marketing automation platforms, CRM systems, reporting tools, and project management software
Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality
Strong understanding of industry practices
High proficiency with tools, systems, and procedures
Good planning/organizational skills and techniques
Good decision making, analysis and problem-solving skills with ability to multi-task
Strong verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Good conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company and externally
Bachelor’s degree or global equivalent in a related discipline preferred; master’s degree or global equivalent a plus
May hold one or more industry certifications; professional certification may be required to advance

Benefits

Comp & perks

Bonus eligibility
Medical, Dental and Vision Coverage
401K Plan with Company Match
PTO
Paid Parental Leave
Income Protection
Work Life Assistance Program
Flexible Spending Accounts
Educational Benefits
Worldwide Scholarship Program
Volunteer Opportunities