Digital Marketing Strategist

Herewith

. Own performance tracking across paid social, paid search, SEO, email, organic social, and partner placement channels .

Posted 10/10/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing and analytics, with a strong focus on customer acquisition cost, lifetime value, and return on ad spend. Proficient in technical SEO strategies and data-driven decision-making to optimize marketing channels and enhance campaign effectiveness.

Highest-signal resume keywords

Performance MarketingTechnical SEO StrategyGoogle Analytics 4SalesforceData Translation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer Acquisition CostLifetime ValueReturn on Ad SpendSite AuditsPage OptimizationMarketing AnalyticsBudget AllocationEmail Marketing StrategyPerformance ReportingTwo-Sided Marketplaces

Soft Skills

Strong Written CommunicationStrong Verbal Communication

Tools & Technologies

Google AnalyticsGoogle Search ConsoleSEMrushAhrefsMeta AdsGoogle AdsLooker StudioTableauKlaviyo

Industry Keywords

Healthcare TechnologySenior CareHome CareCaregiving ServicesConsumer Subscription ServicesOn-Demand ServicesB2B MarketingSaaS Marketing

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own performance tracking across paid social, paid search, SEO, email, organic social, and partner placement channels
Deliver monthly performance reports covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel
Partner with engineering to build dashboards tracking the customer lifecycle from first touch through booking and repeat use
Recommend monthly and quarterly budget allocation based on channel performance
Evaluate new spend opportunities, including partner newsletter placements and sponsorships
Maintain a record of marketing spend and results to build historical benchmarks
Balance family and helper acquisition to maintain a healthy marketplace supply-demand ratio
Own technical SEO strategy, including site audits, page prioritization, and optimization briefs
Use Google Analytics, Google Search Console, and SEMrush to identify pages to optimize and build
Collaborate on seasonal campaign plans aligned with family care decisions
Turn performance analytics into actionable content direction across web, blog, social, and email
Oversee email marketing strategy, deliverability, and engagement
Measure and report on healthcare partner campaigns
Build acquisition reporting showing partners the reach and results of co-marketing efforts
Report to the Content Lead and collaborate with content, sales, design, engineering, and leadership

Requirements

What you’ll need

3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics
Direct ownership of channel budgets and spend recommendations
Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions
Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads
Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization
Ability to translate data into clear briefs that writers and designers can act on
Strong written and verbal communication with both technical and non-technical stakeholders
Experience in two-sided marketplaces, healthcare or healthcare technology, senior care, home care or caregiving services, consumer subscription or on-demand services, or B2B and SaaS marketing is strongly preferred
SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus
Familiarity with email platforms such as Klaviyo is a plus

Benefits

Comp & perks

Comprehensive health benefits with paid time off
Remote work environment
Opportunity to build Herewith's growth and performance function from the ground up
Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners
Collaborative, mission-driven team environment