Herewith

Digital Marketing

• Own performance tracking across paid social, paid search, SEO, email, organic social, and partner placement channels
• Deliver monthly performance reports covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel
• Partner with engineering to build dashboards tracking the customer lifecycle from first touch through booking and repeat use
• Recommend monthly and quarterly budget allocation based on channel performance
• Evaluate new spend opportunities, including partner newsletter placements and sponsorships
• Maintain a record of marketing spend and results to build historical benchmarks
• Balance family and helper acquisition to maintain a healthy marketplace supply-demand ratio
• Own technical SEO strategy, including site audits, page prioritization, and optimization briefs
• Use Google Analytics, Google Search Console, and SEMrush to identify pages to optimize and build
• Collaborate on seasonal campaign plans aligned with family care decisions
• Turn performance analytics into actionable content direction across web, blog, social, and email
• Oversee email marketing strategy, deliverability, and engagement
• Measure and report on healthcare partner campaigns
• Build acquisition reporting showing partners the reach and results of co-marketing efforts
• Report to the Content Lead and collaborate with content, sales, design, engineering, and leadership

Explore Digital Marketing Strategist at Herewith. Review requirements and application details.