High Velocity Category Manager

Hewlett Packard Enterprise

. Influence and manage the Mist for SMB/Midmarket product offering, positioning, and pricing across the portfolio lifecycle .

Posted 9/23/2026full-timeCupertino • California • United StatesSeniorLead💰 $137,500 - $284,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Management, Marketing, and Sales within the SMB/Midmarket sector, with a strong focus on financial planning, pricing strategies, and cross-functional collaboration. Proven ability to influence go-to-market strategies and drive execution at the country level.

Highest-signal resume keywords

Product ManagementChannel Sales ExpertiseFinancial Planning SkillsSenior-Level Communication SkillsHPE Networking Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business PlanningPricing ExpertiseMarket AnalysisPromotional Marketing ProcessesNegotiation Skills

Soft Skills

Leadership SkillsCross-Functional Collaboration

Certifications & Qualifications

Advanced DegreeMBA

Industry Keywords

SMB/MM Product OfferingHPE NetworkingCommercial Partner ManagementEnd User Account ManagementDemand-Generation Priorities

About the role

Key responsibilities & impact

Influence and manage the Mist for SMB/Midmarket product offering, positioning, and pricing across the portfolio lifecycle
Plan business objectives and adjust product positioning and offering decisions with Sales Program, Pricing, and Global Product Line teams
Provide expert knowledge of SMB/MM business, competition, products, pricing, marketing, and customer requirements
Communicate and brief regional category managers and sales forces on product strategies and offerings
Influence go-to-market strategy and define demand-generation priorities with regional teams
Contribute to business-plan definition and drive execution to country level
Represent the team with regional sales forces and partners at senior level
Hold quota responsibility for Mist in the SMB/MM product range
Lead market analysis, marketing engagement, and sales-force communications
Orchestrate cross-functional collaboration across Product Line Marketing, Operations, Pricing, Supply Chain, and Marketing
Lead or provide expertise to functional project teams and cross-functional initiatives
Guide process improvements and establish policies across extended regional teams

Requirements

What you’ll need

University or bachelor’s degree in engineering or business/finance
Typically 8–12 years of professional experience
Combination of Product Management, Marketing, Sales, and Business Planning experience preferred
Commercial Partner/channel management expertise or End User Account management as an alternative
Advanced degree or MBA preferred
Deep understanding of HPE Networking SMB/MM product and solutions portfolio
IT industry and HPE Networking product/solution knowledge
Channel Sales and SMB/MM customer segment knowledge
Business acumen and business planning skills
Financial planning and modelling skills
Strong senior-level communication skills
Knowledge of promotional marketing processes and practices
Negotiation skills and ability to frame product value propositions
Leadership skills and cross-functional expertise
Financial acumen and pricing expertise
Bay Area preferred; candidates outside California may be considered if located near an HPE office and able to work in a hybrid capacity

Benefits

Comp & perks

Comprehensive benefits supporting physical, financial, and emotional wellbeing
Personal and professional development programs
Flexible work arrangements to manage work and personal needs
Hybrid work arrangement
Employee benefits offered in the US