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Sales & Channel Communications Lead
Hewlett Packard Enterprise. Serve as the primary activation and communications advisor for assigned business groups and functions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic activation plans, leveraging strong communication skills to influence stakeholders and drive business growth. Proficient in managing complex initiatives while utilizing data-driven insights to enhance engagement and effectiveness.
Highest-signal resume keywords
Strategic Activation PlanningStakeholder EngagementProgram ManagementData-Driven Decision MakingB2B Technology Market Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CommunicationsSales EnablementMarketingProject ManagementContent StrategyData AnalysisExecutive CommunicationMessaging SimplificationWebinar PlanningPerformance Metrics Analysis
Soft Skills
InfluencingCollaborationStrategic ThinkingJudgmentInitiative
Tools & Technologies
Communications Operations ToolsGovernance ToolsPrivacy Compliance Tools
Industry Keywords
B2B TechnologySales Lifecycle ProcessesGo-To-Market ModelsCustomer Segments
About the role
Key responsibilities & impact- Serve as the primary activation and communications advisor for assigned business groups and functions
- Build trusted relationships with senior leaders, program owners, and stakeholders across HPE
- Translate business priorities into strategic activation plans aligned with organizational goals and sales motions
- Influence activation strategies supporting sellers and partners in engaging customers and driving business growth
- Lead business planning and content strategy discussions
- Develop and execute integrated activation plans for product launches, strategic initiatives, and business priorities
- Own monthly and quarterly editorial strategies
- Plan and execute global webinars
- Learn and apply legal requirements, communications operations tools, governance, privacy compliance, and risk management practices
- Identify opportunities to maximize audience engagement and improve message relevance
- Transform complex business, operational, and technical concepts into clear communications
- Review sales resources, email campaigns, and other digital content
- Write and edit articles, executive communications, emails, and scripts
- Manage multiple high-impact initiatives and track deliverables, dependencies, milestones, and risks
- Analyze engagement metrics and performance insights to improve activation effectiveness
- Use data-driven recommendations to influence future communications and activation strategies
Requirements
What you’ll need- Bachelor's degree in Communications, Marketing, Business, Journalism, or related field
- 5+ years of experience in communications, journalism, sales enablement, marketing, or related roles
- Exceptional written, verbal, and executive communication skills
- Ability to influence and collaborate with stakeholders at all levels, including senior executives
- Strong strategic thinking and business acumen
- Solid program and project management capabilities
- Ability to simplify complex topics into clear, relevant messaging for diverse audiences
- Experience supporting sales organizations, partner ecosystems, or go-to-market initiatives
- Data-driven mindset with demonstrated success using insights to improve engagement and outcomes
- Ability to navigate ambiguity, manage competing priorities, and lead through influence in a highly matrixed environment
- Sound judgment, initiative, and passion for driving impact
- Experience in communications, sales activation, sales enablement, marketing, program management, or related disciplines
- Understanding of B2B technology markets, customer segments, and go-to-market models
- Experience partnering with executives on communications, organizational priorities, and change initiatives
- Familiarity with sales lifecycle processes, systems, and tools
Benefits
Comp & perks- Comprehensive health and wellbeing benefits supporting physical, financial, and emotional wellbeing
- Personal and professional development programs
- Flexible work and personal needs management
- Inclusive workplace
- Accommodation support during the application/interview process for applicants with disabilities