Mid-Market Account Executive

HeyGen

. Identify high-potential mid-market accounts and run creative outbound campaigns .

Posted 10/2/2026full-timeSan Francisco • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS sales with a strong focus on outbound prospecting, multi-stakeholder sales cycles, and the ability to connect product capabilities to business pain. Proficient in managing opportunities from initial contact to close while maintaining accurate CRM data and forecasting.

Highest-signal resume keywords

B2B SaaS Sales ExperienceOutbound ProspectingMulti-Stakeholder Sales CyclesStrong Written Communication SkillsCuriosity About AI and Video Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationBusiness Case DevelopmentSecurity ReviewsNegotiationDeal ManagementProduct DemosTrigger-Based OutreachAccount ResearchQuota AchievementCRM Management

Soft Skills

Strong Discovery SkillsHigh-Agency MindsetCuriosityAbility to Build ConsensusEffective Communication

Tools & Technologies

CRM SoftwareVideo Production ToolsAPI-Driven ProductsMarketing TechnologySales Technology

Industry Keywords

Mid-Market SalesProduct-Led GrowthCreative WorkflowsPersonalizationEcommerceLearning and DevelopmentSales EnablementMedia

About the role

Key responsibilities & impact

Identify high-potential mid-market accounts and run creative outbound campaigns
Generate pipeline through cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaign ideas
Manage opportunities from first touch to close, including prospecting, qualification, discovery, product demos, business-case development, security reviews, negotiation, legal/procurement coordination, and handoff to Customer Success
Run multi-stakeholder deals by mapping buying groups, building consensus, and advancing stakeholders toward decisions
Sell business outcomes including reduced video production costs, faster content creation, improved localization, personalized customer communication, and new video workflows
Sell HeyGen web app and API use cases, explaining technical concepts in simple business language
Maintain deal momentum, uncover pain, connect pain to business impact, and drive clear next steps
Partner with PLG, growth, product, and customer teams using product-led growth signals, self-serve users, product usage data, customer requests, and inbound interest
Keep CRM data clean, forecast accurately, manage next steps, and distinguish real pipeline from hopeful pipeline

Requirements

What you’ll need

6+ years of B2B SaaS sales experience, including at least 4 years in a closing role
Track record of meeting or exceeding quota selling into mid-market companies
Experience generating a meaningful portion of your own pipeline through outbound prospecting
Experience running multi-stakeholder sales cycles, including business cases, security reviews, and procurement
Strong discovery skills and ability to connect product capabilities to business pain
Comfort selling to marketing, sales, customer success, L&D, product, operations, IT, finance, or technical stakeholders
High-agency, builder mindset; ability to test, learn, and iterate without relying on perfect playbooks
Strong written communication skills for outbound emails, follow-ups, proposals, and deal recaps
Curiosity about AI, video, creative workflows, and API-driven products
Nice-to-have: experience selling PLG, usage-based, API, developer platform, creative software, marketing technology, sales technology, or AI products
Nice-to-have: experience selling into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams
Nice-to-have: experience turning team-level or departmental usage into larger, company-wide contracts
Nice-to-have: experience using video, personalization, or creative outbound to source opportunities
Nice-to-have: experience working in an early-stage or high-growth startup environment

Benefits

Comp & perks

Competitive base salary plus uncapped commission
Equity in a high-growth AI company
Health, dental, and vision benefits
Flexible PTO
Opportunity to help define a new category in AI video
High ownership, high velocity, and direct impact on revenue growth