Review Generation Team Lead – Community Manager

HG Insights

. Own the strategy, roadmap, and prioritization framework for review generation across product lines and customer segments .

Posted 9/28/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing, community management, and team leadership, with a strong focus on campaign strategy, performance metrics, and regulatory compliance. Proficient in utilizing marketing automation tools and CRM systems to drive engagement and optimize workflows.

Highest-signal resume keywords

Email MarketingCommunity ManagementTeam LeadershipMarketing Automation PlatformsCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCommunity ManagementCampaign StrategyData AnalysisBasic HTMLCSSLiquidContent StrategyKPI SettingA/B Testing

Soft Skills

CoachingCross-Functional CollaborationPerformance FeedbackGoal SettingStrong Writing

Tools & Technologies

OrttoMarketoSalesforce Marketing CloudSalesforce Data CloudAI Tools

Industry Keywords

CAN-SPAM ComplianceGDPR ComplianceReview GenerationCustomer EngagementSegmentation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the strategy, roadmap, and prioritization framework for review generation across product lines and customer segments
Lead, coach, and develop a team responsible for executing review campaigns, setting goals, and receiving performance feedback
Align review generation priorities with pipeline, content, and research initiatives
Build and nurture a community of engaged reviewers and buyers through recognition, incentive, and ambassador-style programs
Set team-wide KPIs for review volume, quality, and velocity, and report program performance to leadership
Ensure campaign content and messaging is consistent, compelling, and on-brand across review generation touchpoints
Prioritize campaigns based on renewal, expansion, and strategic account needs, including direct customer engagement when needed
Establish and maintain CAN-SPAM, GDPR, and other email regulatory compliance standards
Improve campaign performance through segmentation, personalization, and A/B testing
Monitor review platform trends, community management best practices, and email marketing innovations

Requirements

What you’ll need

5+ years of experience in email marketing, community management, or a related field
1–2+ years in a people management or team lead role
Bachelor's degree in Marketing, Communications, or a related field
Proven experience managing or mentoring a team, setting goals, coaching, and evaluating performance
Skilled in marketing automation platforms such as Ortto, Marketo, or Salesforce Marketing Cloud
Strong writing, editing, and content strategy skills
Experience designing and prioritizing campaigns across multiple stakeholders and customer segments
Data-driven ability to translate campaign performance into team strategy
Proficiency with CRM systems such as Salesforce Data Cloud
Basic HTML, CSS, and/or Liquid
Strong cross-functional collaboration skills and experience working alongside directors or senior leadership
Proficient in using AI tools to optimize workflows

Benefits

Comp & perks

Comprehensive healthcare coverage for employees and their families
Monthly wellness reimbursement
Access to Able To professional mental health coaching for stress, anxiety and depression support, as per the regions
401(k) with up to 5% company matching for US employees
Pension scheme for UK employees
Stock options for every employee
Annual learning reimbursement
Commitment to career development at every stage
Culture Club participation and voice in shaping the workplace