HG Insights

Community Manager

• Own the strategy, roadmap, and prioritization framework for review generation across product lines and customer segments
• Lead, coach, and develop a team responsible for executing review campaigns, setting goals, and receiving performance feedback
• Align review generation priorities with pipeline, content, and research initiatives
• Build and nurture a community of engaged reviewers and buyers through recognition, incentive, and ambassador-style programs
• Set team-wide KPIs for review volume, quality, and velocity, and report program performance to leadership
• Ensure campaign content and messaging is consistent, compelling, and on-brand across review generation touchpoints
• Prioritize campaigns based on renewal, expansion, and strategic account needs, including direct customer engagement when needed
• Establish and maintain CAN-SPAM, GDPR, and other email regulatory compliance standards
• Improve campaign performance through segmentation, personalization, and A/B testing
• Monitor review platform trends, community management best practices, and email marketing innovations

Review Generation Team Lead – Community Manager