Director, CRO, Subscription

Hi-Altitude Brands

. Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content .

Posted 9/24/2026full-timeRemote • California • United StatesLead💰 $125,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and subscription retention strategies, leveraging data-driven insights to enhance customer lifetime value and optimize pricing strategies. Proficient in managing testing roadmaps and collaborating cross-functionally to drive growth in DTC subscription-based consumer brands.

Highest-signal resume keywords

CRO Strategy DevelopmentShopify Plus ExperienceReCharge ManagementStatistical Test DesignDunning Management Tactics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationData AnalysisA/B TestingUpsell/Cross-Sell StrategiesPricing StrategyStatistical InterpretationChurn ReductionCustomer Lifetime Value OptimizationGrowth MarketingEcommerce Strategy

Soft Skills

Cross-Functional CollaborationJudgment in Decision-MakingAutonomous Work Style

Tools & Technologies

Shopify PlusReChargeConvertOptimizelyVWO

Industry Keywords

EcommerceSubscription-Based ModelsDTC BrandsRetention MarketingCustomer Acquisition Cost

About the role

Key responsibilities & impact

Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
Design, prioritize, and execute unbiased tests to improve conversion rate and average order value
Read test results and translate data into actionable decisions
Own subscription retention, churn, and lifetime value initiatives in ReCharge
Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value
Partner with the Lifecycle Marketing Manager on personalized subscriber communications
Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout
Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take rates
Evaluate competing vendors and determine whether to evolve or switch tools
Support product launches and site-wide sales initiatives with marketing, creative, and operations
Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
Proactively identify site issues and improvement opportunities and drive them to resolution
Report to the Chief Retention Officer as an individual contributor

Requirements

What you’ll need

10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands
Hands-on experience with Shopify Plus, ReCharge, testing tools including Convert, Optimizely, and VWO, and upsell/cross-sell tools
Track record of designing, running, and interpreting statistically sound CRO and upsell tests
Ability to avoid biased test design and defend interpretation of data
Working knowledge of dunning management tactics for involuntary churn reduction
Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning
Familiarity with ecommerce/subscription tooling landscapes, including upsell, retention, and CRO platforms
Judgment to evaluate build-vs-buy or vendor-switch decisions
Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, and fully remote environment

Benefits

Comp & perks

Flexible time off + 9 annual company holidays
Birthday as a paid vacation day
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts
Professional Development Fund
Free Calm App Subscription
Bonus eligibility
Fully remote, autonomy-driven culture
Potential to grow the role and potentially a team