Hi-Altitude Brands

Supply Chain

• Develop and execute sourcing strategies optimizing cost, quality, supply continuity, and risk
• Lead supplier selection, negotiation, qualification, onboarding, and ongoing relationship management
• Manage contract manufacturing partners, supplier performance, cost reduction initiatives, and sourcing for new product launches
• Monitor market and geopolitical risks to identify and mitigate supply disruptions
• Own procurement processes, including RFQs, purchasing, P2P workflows, and procurement KPIs
• Lead demand and supply planning across channels, including forecasting, inventory levels, purchasing, and excess/obsolete inventory management
• Analyze demand, lead times, landed costs, and supply trends to identify improvement opportunities
• Manage 3PL, carrier, and freight-forwarder relationships and service performance
• Maintain inventory accuracy, landed COGS, and product/master data across systems
• Oversee inbound and outbound inventory flow, freight, and logistics operations
• Lead cross-functional supply chain and operations projects, managing priorities, timelines, risks, and stakeholder communication
• Establish scalable operating rhythms across planning, procurement, and resource management
• Own the operations budget and serve as a strategic operating partner to the COO
• Lead and develop the Supply Chain and Project Management teams
• Build reliable demand and supply planning, supplier networks, sourcing programs, consolidated demand plans, and standardized master data to support the ERP transition
• Report directly to and work closely with the COO

Director of Operations – Supply Chain

Manager

• Develop and execute marketplace strategies to drive sales growth, profitability, and brand presence
• Manage and optimize product listings using SEO best practices, A/B testing, and enhanced content
• Implement competitive pricing strategies using demand forecasting, historical data analysis, and algorithm-driven optimizations
• Develop and oversee promotional campaigns including Lightning Deals, Coupons, and Seasonal Discounts
• Own Amazon Ads and Walmart Connect, including account structure, keyword and bid strategy, and budget allocation
• Optimize advertising for profitable new-customer growth against CAC targets
• Maintain optimal stock levels with supply chain coordination
• Ensure compliance with marketplace policies, Amazon Brand Registry, and Walmart guidelines
• Address unauthorized sellers, counterfeit products, and MAP policy violations
• Manage customer interactions, review monitoring, Q&A responses, and reputation management
• Use data analytics and business intelligence tools to track performance metrics and inform decisions
• Collaborate with marketing, operations, and product development teams
• Monitor marketplace trends, algorithm updates, and industry best practices
• Oversee new product launches and brand refreshes with creative and content teams
• Implement external traffic growth strategies through influencer partnerships, affiliate programs, and targeted social media advertising

Marketplace Manager

Logistics Specialist

• Coordinate transportation, receiving, and fulfillment activities across suppliers, freight partners, and the 3PL.
• Monitor domestic and international shipments to ensure products, packaging, and components arrive accurately and on schedule.
• Partner with Supply Chain and the 3PL to support timely fulfillment across DTC and B2B channels.
• Review receipts and inventory movements against purchase orders and invoices, resolving discrepancies.
• Monitor transportation and fulfillment costs, landed costs, and carrier performance.
• Maintain service levels with 3PL and logistics partners and support performance reviews.
• Own creation, maintenance, and accuracy of item, product, and vendor master data across ERP and warehouse systems.
• Maintain SKUs, UPCs/GTINs, BOMs, kits, assemblies, dimensions, weights, costs, and packaging attributes.
• Establish data standards, naming conventions, and reliable cross-system processes.
• Manage new item setup, product changes, and deactivations through validation and implementation.
• Identify and resolve data discrepancies, duplicate records, incorrect mappings, and related issues.
• Support the ERP transition through data cleanup, mapping, validation, and migration of item and BOM data.
• Develop audits, reports, and processes to identify and prevent data quality issues.
• Support inventory reconciliation and investigate warehouse and system discrepancies.
• Monitor 3PL inventory and support replenishment of packaging and operational materials.
• Review 3PL invoices and operational charges for accuracy.
• Investigate issues such as Amazon FBA chargebacks and resolve them cross-functionally.
• Improve logistics and data processes, SOPs, workflows, and controls.
• Report directly to the Director of Operations & Supply Chain.

Logistics, Master Data Specialist

Conversion Rate Optimizer

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
• Design, prioritize, and execute unbiased tests to improve conversion rate and average order value
• Read test results and translate data into actionable decisions
• Own subscription retention, churn, and lifetime value initiatives in ReCharge
• Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value
• Partner with the Lifecycle Marketing Manager on personalized subscriber communications
• Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout
• Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take rates
• Evaluate competing vendors and determine whether to evolve or switch tools
• Support product launches and site-wide sales initiatives with marketing, creative, and operations
• Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
• Proactively identify site issues and improvement opportunities and drive them to resolution
• Report to the Chief Retention Officer as an individual contributor

Director, CRO, Subscription

Marketing

• Own MMM, MTA, and incrementality testing across the marketing funnel
• Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms
• Evaluate channel efficiency and recommend marketing investment priorities
• Apply subscription and DTC economics to marketing decisions
• Support A/B test design and analysis across CRM and marketing channels
• Build and maintain executive dashboards across marketing and customer performance
• Translate complex, multi-source data into clear, actionable insights
• Partner with the Chief Retention Officer and marketing leadership on data-driven decision-making
• Build churn, LTV, profitability, and sensitivity models
• Develop models evaluating the long-term financial impact of tests and business decisions
• Use analysis and modeling to inform go/no-go recommendations
• Evaluate and help select the next BI/analytics platform, including AI-augmented capabilities
• Lead the transition from Power BI to the selected platform, including report migration and stakeholder adoption
• Map and document data sources, definitions, dependencies, and gaps
• Establish data quality, governance, and metric standards
• Manage data connections and ETL processes as needed
• Report to the Chief Retention Officer and serve as the analytics subject-matter expert

Senior Manager, Marketing Analytics, Insights

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
• Design, prioritize, execute, and interpret unbiased tests to improve conversion rate and AOV
• Own subscription retention, churn, and LTV initiatives in ReCharge
• Test save tactics, manage dunning, reduce involuntary churn, and extend billing cycles
• Partner with the Lifecycle Marketing Manager on personalized subscriber communications
• Design and lead pricing tests to optimize margin and conversion
• Own the AfterSell relationship
• Manage upsell and cross-sell testing roadmap and execution
• Evaluate competing ecommerce and subscription vendors and build-vs-buy or switching decisions
• Support product launches and site-wide sales initiatives with marketing, creative, and operations
• Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
• Own site QA by identifying issues and opportunities and driving them to resolution
• Report to the Chief Retention Officer as an individual contributor

Director of Operations – Supply Chain

Marketplace Manager

Logistics, Master Data Specialist

Director, CRO, Subscription

Senior Manager, Marketing Analytics, Insights

Senior Manager, CRO & Subscription