Senior Manager, CRO & Subscription

Hi-Altitude Brands

. Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content .

Posted 9/24/2026full-timeRemote • California • United StatesSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Conversion Rate Optimization (CRO), subscription retention strategies, and data-driven decision-making to enhance customer lifetime value and reduce churn. Proficient in managing testing roadmaps and collaborating cross-functionally to support ecommerce initiatives.

Highest-signal resume keywords

CRO Strategy DevelopmentSubscription Retention ManagementShopify Plus ExperienceTesting Tools ProficiencyData Interpretation Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion Rate OptimizationAOV ImprovementDunning ManagementPricing Strategy DesignStatistical Test DesignUpsell/Cross-Sell TestingChurn Reduction TacticsBuild-Vs-Buy EvaluationEcommerce StrategyGrowth Marketing

Soft Skills

Cross-Functional CollaborationJudgment in Decision-MakingAutonomous Work Style

Tools & Technologies

Shopify PlusReChargeConvertOptimizelyVWO

Industry Keywords

EcommerceSubscription-Based BrandsDTCCustomer Lifetime ValueRetention Marketing

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
Design, prioritize, execute, and interpret unbiased tests to improve conversion rate and AOV
Own subscription retention, churn, and LTV initiatives in ReCharge
Test save tactics, manage dunning, reduce involuntary churn, and extend billing cycles
Partner with the Lifecycle Marketing Manager on personalized subscriber communications
Design and lead pricing tests to optimize margin and conversion
Own the AfterSell relationship
Manage upsell and cross-sell testing roadmap and execution
Evaluate competing ecommerce and subscription vendors and build-vs-buy or switching decisions
Support product launches and site-wide sales initiatives with marketing, creative, and operations
Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
Own site QA by identifying issues and opportunities and driving them to resolution
Report to the Chief Retention Officer as an individual contributor

Requirements

What you’ll need

5-7 years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC or subscription-based consumer brands
Hands-on experience with Shopify Plus, ReCharge, testing tools (Convert, Optimizely, VWO), and upsell/cross-sell tools
Track record of designing, running, and interpreting statistically sound CRO and upsell tests
Ability to avoid biased test design and defend interpretation of data
Working knowledge of dunning management and voluntary and involuntary churn reduction tactics
Strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning
Familiarity with ecommerce/subscription tooling landscape, including upsell, retention, and CRO platforms
Judgment to evaluate build-vs-buy or vendor-switch decisions
Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, fully remote environment

Benefits

Comp & perks

Bonus eligibility
Flexible time off + 9 annual company holidays
Birthday as a paid vacation day
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts
Professional Development Fund
Free Calm App Subscription
Fully remote, autonomy-driven culture