Senior Manager, Marketing Analytics, Insights

Hi-Altitude Brands

. Own MMM, MTA, and incrementality testing across the marketing funnel .

Posted 9/24/2026full-timeRemote • California • United StatesSenior💰 $135,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics, focusing on subscription and DTC economics, statistical modeling, and data-driven decision-making. Proficient in utilizing analytics platforms and tools to derive actionable insights and optimize marketing investments.

Highest-signal resume keywords

MMM, MTA, And Incrementality TestingExpert SQL And Strong Python SkillsStatistical Modeling Including Churn And LTVExperience With Northbeam Or Similar PlatformsA/B Test Design And Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical ModelingChurn ModelingLTV ModelingCAC AnalysisROAS AnalysisCPA AnalysisAOV AnalysisData Quality StandardsETL ProcessesData Governance

Soft Skills

Strong Communication SkillsAbility To Work IndependentlyProject Management

Tools & Technologies

NorthbeamPower BITriple WhaleRockerboxDomoSigmaLookerTableauHightouchBraze

Industry Keywords

DTCE-CommerceSubscription-Based Business ModelsCross-Channel Halo EffectsData-Driven Decision-Making

Tech Stack

Tools & technologies

AirflowETLPythonSQLTableau

About the role

Key responsibilities & impact

Own MMM, MTA, and incrementality testing across the marketing funnel
Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms
Evaluate channel efficiency and recommend marketing investment priorities
Apply subscription and DTC economics to marketing decisions
Support A/B test design and analysis across CRM and marketing channels
Build and maintain executive dashboards across marketing and customer performance
Translate complex, multi-source data into clear, actionable insights
Partner with the Chief Retention Officer and marketing leadership on data-driven decision-making
Build churn, LTV, profitability, and sensitivity models
Develop models evaluating the long-term financial impact of tests and business decisions
Use analysis and modeling to inform go/no-go recommendations
Evaluate and help select the next BI/analytics platform, including AI-augmented capabilities
Lead the transition from Power BI to the selected platform, including report migration and stakeholder adoption
Map and document data sources, definitions, dependencies, and gaps
Establish data quality, governance, and metric standards
Manage data connections and ETL processes as needed
Report to the Chief Retention Officer and serve as the analytics subject-matter expert

Requirements

What you’ll need

7+ years in analytics, marketing analytics, or a related quantitative field
Experience with subscription-based or recurring-revenue business models, ideally within DTC/e-commerce
Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field
Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV
Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting model outputs
Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms
Strong statistical modeling skills, including churn, LTV, and profitability modeling
Expert SQL and strong Python skills for transformation, automation, and modeling
Experience designing and interpreting A/B tests and causal inference
Hands-on experience with Power BI or similar BI platforms and migrating to new technologies
Proven ability to turn analysis into clear business recommendations and challenge assumptions when warranted
Strong communication skills with experience presenting to CEO/COO-level audiences
Ability to work independently, prioritize competing demands, and manage long-term projects
Nice to have: Experience in a DTC + Amazon hybrid business, particularly measuring cross-channel halo effects
Nice to have: Experience with health & wellness or supplements
Nice to have: Experience evaluating or migrating BI platforms such as Domo, Sigma, Looker, or Tableau
Nice to have: Familiarity with AI-driven analytics and decisioning tools, including natural-language reporting, Hightouch, Braze, or similar
Nice to have: Experience with dbt, Airflow, or similar data pipeline tools
Nice to have: Prior experience managing or mentoring junior analysts

Benefits

Comp & perks

Flexible time off + 9 annual company holidays
Birthday as a paid vacation day
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts
Professional Development Fund
Free Calm App Subscription