Head of Marketing

Hi Rasmus

. Own and evolve the Hi Rasmus brand, narrative, positioning, and voice .

Posted 9/18/2026full-timeRemote • United StatesLead💰 $160,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on enterprise buyers, pipeline generation, and brand positioning. Proven ability to lead marketing teams, develop integrated campaigns, and establish effective go-to-market strategies.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceAccount-Based Marketing (ABM)Pipeline GenerationTeam LeadershipExecutive Communications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationProduct MarketingContent MarketingBrand StrategyGo-To-Market (GTM) StrategyMarket PositioningAttribution MetricsBuyer Persona DevelopmentCampaign DevelopmentPerformance Metrics

Soft Skills

Exceptional Written CommunicationExceptional Verbal CommunicationCreative JudgmentStrategic ThinkingAdaptability

Industry Keywords

HealthcareBehavioral HealthAutism CareClinical SaaSMission-Driven Industry

About the role

Key responsibilities & impact

Own and evolve the Hi Rasmus brand, narrative, positioning, and voice
Translate the mission, product differentiation, customer impact, and clinical vision into compelling market stories
Ensure consistency and quality across website, campaigns, events, press, social, sales materials, video, and executive communications
Build a clear market narrative around Hi Rasmus and the autism care technology landscape
Build a marketing strategy connected to company growth and revenue goals
Partner with Sales and RevOps on measurable pipeline-generation programs
Build and scale enterprise-focused account-based marketing strategies
Develop integrated paid, organic, content, event, partnership, outbound, and community campaigns
Establish attribution, funnel metrics, and reporting connecting marketing investment to commercial outcomes
Partner with Product, Clinical, Research, Sales, and Customer Success on go-to-market strategies and product launches
Establish positioning and messaging for the platform, products, and emerging AI capabilities
Develop buyer personas, competitive intelligence, sales enablement, and customer proof points
Build a content and thought-leadership engine covering autism care technology, clinical impact, AI, outcomes, access, and care delivery
Own corporate communications and public relations strategy
Lead company announcements, partnerships, funding communications, product launches, and media opportunities
Build community, advocacy, referral, ambassador, customer-marketing, event, and conference programs
Lead and develop the marketing team, including ownership of priorities, accountability, performance expectations, staffing mix, and team growth
Own the marketing budget and make disciplined investment decisions
Establish a differentiated brand and category narrative, measurable Sales partnership, repeatable ABM and demand-generation engine, GTM process, marketing metrics, and scalable marketing organization

Requirements

What you’ll need

8+ years of progressive B2B SaaS marketing experience, including meaningful leadership responsibility
Experience helping scale a growth-stage SaaS company
Strong experience marketing to enterprise buyers, in addition to SMB
Demonstrated success building marketing programs that generate measurable pipeline and revenue
Experience with ABM, demand generation, product marketing, content, brand, and GTM
Experience leading teams and developing strong marketers
Exceptional written and verbal communication skills
Strong visual and creative judgment, even if you are not a designer yourself
Experience managing executive communications, PR, or significant company announcements
Ability to move fluidly between high-level strategy and detailed execution
Comfort operating in a fast-moving environment where the organization is still building processes as it scales
Experience in healthcare, behavioral health, autism care, education, clinical SaaS, or another mission-driven industry is valuable but not required
Flexible working within North American time zones

Benefits

Comp & perks

100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
Employer Sponsored Short-Term Disability Coverage
Employer Sponsored Life Insurance
Optional group benefits: AD&D, long-term disability
Participation in a 401k plan through Empower
Professional development opportunities
Room for growth within the company
Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
All Parents/Caregivers: 6 weeks fully paid parental leave
Birthing Parents: Up to 14 weeks paid parental leave
Fully remote and flexible work environment—work from wherever feels right!
Opportunity to make a meaningful impact in the Autism healthcare space