Hi Rasmus

Chief Marketing Officer

• Own and evolve the Hi Rasmus brand, narrative, positioning, and voice
• Translate the mission, product differentiation, customer impact, and clinical vision into compelling market stories
• Ensure consistency and quality across website, campaigns, events, press, social, sales materials, video, and executive communications
• Build a clear market narrative around Hi Rasmus and the autism care technology landscape
• Build a marketing strategy connected to company growth and revenue goals
• Partner with Sales and RevOps on measurable pipeline-generation programs
• Build and scale enterprise-focused account-based marketing strategies
• Develop integrated paid, organic, content, event, partnership, outbound, and community campaigns
• Establish attribution, funnel metrics, and reporting connecting marketing investment to commercial outcomes
• Partner with Product, Clinical, Research, Sales, and Customer Success on go-to-market strategies and product launches
• Establish positioning and messaging for the platform, products, and emerging AI capabilities
• Develop buyer personas, competitive intelligence, sales enablement, and customer proof points
• Build a content and thought-leadership engine covering autism care technology, clinical impact, AI, outcomes, access, and care delivery
• Own corporate communications and public relations strategy
• Lead company announcements, partnerships, funding communications, product launches, and media opportunities
• Build community, advocacy, referral, ambassador, customer-marketing, event, and conference programs
• Lead and develop the marketing team, including ownership of priorities, accountability, performance expectations, staffing mix, and team growth
• Own the marketing budget and make disciplined investment decisions
• Establish a differentiated brand and category narrative, measurable Sales partnership, repeatable ABM and demand-generation engine, GTM process, marketing metrics, and scalable marketing organization

Head of Marketing