GTM Lead

Higgsfield AI

. Open and own Higgsfield AI’s European business .

Posted 11/2/2026full-timeRemote • Spain, United Kingdom, Ireland, KazakhstanSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in enterprise sales and business development within the European market, with a strong focus on SaaS and AI technologies. Proven ability to build relationships with senior decision-makers and execute go-to-market strategies effectively.

Highest-signal resume keywords

Enterprise Sales ExperienceSaaS Sales ExpertiseGTM Strategy DevelopmentFluent English and Second LanguageNetwork in European Agencies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentSales ForecastingNegotiation SkillsAccount ManagementDeal StructuringPipeline ManagementMarket AnalysisLead GenerationClosing High-Value DealsSales Playbook Development

Soft Skills

Relationship BuildingLeadershipCommunicationStrategic ThinkingProblem Solving

Tools & Technologies

Creative AI ToolsSalesforceCRM SoftwareMarketing Technology PlatformsData Analysis Tools

Industry Keywords

Advertising AgenciesBrand MarketingMedia TechnologyCreative TechnologyEuropean MarketAI Act ComplianceEnterprise AgreementsUsage-Based SoftwareBroadcastingSports Media

About the role

Key responsibilities & impact

Open and own Higgsfield AI’s European business
Define and execute the European go-to-market strategy
Build a named-account plan across the UK, Spain, Ireland, the Nordics, Benelux and Southern Europe
Segment European buyers across agencies, consumer brands, production companies, broadcasters and streamers, gaming and sports media
Personally source, run and close the region’s first enterprise and agency deals
Convert high-usage European creators, teams and agencies into team and enterprise accounts
Own European pipeline, forecast and bookings; maintain 3x+ pipeline coverage and report weekly to leadership
Run outbound sales through executive outreach, events, partner introductions and creator-community referrals
Lead commercial negotiations, enterprise agreements, and multi-year and usage-based deal structures
Build local references and case studies
Develop relationships with senior decision-makers in European agencies, holding-company networks and brand marketing organisations
Identify and activate European channel and distribution partners with the Head of Partnerships
Represent Higgsfield at European industry events and in local media
Localise positioning, pricing, packaging and campaigns for European buyers
Surface market, competitive and regulatory signals, including EU AI Act and data-residency questions
Define the European team structure at 5 and 15 people and help hire it
Produce a European sales playbook, win marquee agency and brand customers, maintain forecast accuracy within 15% quarter over quarter, and onboard initial European GTM hires

Requirements

What you’ll need

8+ years in enterprise sales, business development, partnerships or GTM leadership, including 3+ years selling SaaS, AI, creative technology, marketing technology or media technology in Europe
Track record of sourcing and closing six- and seven-figure deals personally
Experience selling into advertising agencies, brand marketing organisations, or media and entertainment companies in at least two European markets
Existing network of senior buyers in European agencies, brands or media groups
Comfortable opening a region alone without a local marketing, SE or RevOps bench on day one
Fluent English
A second major European language—Spanish, Portuguese, Italian, Dutch or a Nordic language—is a strong plus
Based in, or willing to relocate to, Almaty; or based in Spain, the UK or Ireland with the right to work there and able to travel across Europe and to Almaty regularly
Genuine enthusiasm for generative AI and hands-on fluency with Higgsfield or comparable creative AI tools
Experience at an AI-native company, creator platform, or usage-based software business is a plus
Relationships in European broadcasters, streamers or sports media are a plus
Prior experience as a first or founding commercial hire in a region is a plus

Benefits

Comp & perks

Equity participation through the company’s stock option program
Relocation support for candidates moving from another city or country
Highly collaborative, fast-paced environment with direct access to experienced leaders
Opportunities for professional growth, ownership, and career development
Regular travel to customers across Europe and to Almaty and San Francisco for planning sessions and company events