Digital Marketing Manager – Email/Affiliate

High Tide Inc.

. Own the strategic direction of email marketing across all brands as a revenue-driving channel .

Posted 10/1/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing strategy, performance analysis, and cross-channel campaign integration, with a strong focus on driving revenue and measurable outcomes. Proven ability to manage digital marketing teams and collaborate with external partners to optimize campaign performance.

Highest-signal resume keywords

Email Marketing StrategyAffiliate ManagementPerformance MarketingData AnalysisCross-Channel Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEmail Campaign ManagementPerformance Target SettingCampaign OptimizationAudience TargetingKPI DevelopmentLifecycle StrategyTesting PrioritiesRevenue MonitoringEngagement Analysis

Soft Skills

Strong CommunicationPresentation SkillsTeam ManagementCollaborationAnalytical Thinking

Tools & Technologies

AI for Performance AnalysisEmail Marketing PlatformsAnalytics ToolsDigital Marketing SoftwareSocial Media Management Tools

Industry Keywords

E-CommercePerformance MarketingDigital StrategyCampaign PerformanceChannel Optimization

About the role

Key responsibilities & impact

Own the strategic direction of email marketing across all brands as a revenue-driving channel
Define email campaign approach, lifecycle strategy, and testing priorities
Monitor email revenue, engagement, and conversion performance and identify improvements
Direct Email Marketing Specialist optimization, testing, and scaling activities
Drive strategy and performance across paid media, affiliate, and influencer channels
Manage affiliate strategy, partner expansion, commission structures, campaign integration, and placement strategy
Direct partner prioritization, campaign alignment, and optimization opportunities
Evaluate affiliate partner performance and scale, optimize, or replace partners
Define paid media usage, performance expectations, creative, messaging, audience targeting, and optimization
Provide direction on influencer strategy, content, messaging, audience alignment, and effectiveness
Define digital channel roles, performance targets, KPIs, and quarterly digital plans
Lead cross-channel integration and campaign planning across email, web, paid, affiliate, and social
Provide content direction and channel guidance to social teams and agency partners
Consolidate performance insights and present monthly updates to marketing leadership
Manage and guide the digital marketing team, setting expectations, priorities, and performance standards
Support campaign planning, performance analysis, competitive benchmarking, reporting, and insight generation using AI
Step in to support execution, analysis, troubleshooting, or operational tasks when needed

Requirements

What you’ll need

6–10+ years of experience in digital marketing, performance marketing, or e-commerce
Strong experience across multiple digital channels, including email, web, paid media, and affiliate
In-depth email experience
Affiliate management experience
Proven ability to develop strategy, set performance targets, and drive measurable outcomes
Strong analytical skills and ability to translate data into actionable insights
Experience managing or guiding cross-functional teams
Experience working with agencies and external partners
Strong communication and presentation skills
Resume required
Relevant portfolio, case studies, or examples demonstrating digital strategy, campaign performance, or channel optimization

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting